Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

23. Create food stories about your star products and sell, sell, sell We’re willing to bet that you have plenty of stories about ...

Wake up and smell the profit. 45 baker to have them analysed because the café owner wouldn’t, under any circumstances, give you ...

Johnnie – true story One of the biggest lessons I ever learnt about food marketing involved a fish and chip shop I owned a few y ...

Wake up and smell the profit. 47 We have subsequently used that technique to great effect in many coffee businesses highlighting ...

24 Get crafty with your menu and signage After you have been through your food costing process you’ll discover you have a number ...

Wake up and smell the profit. 49 In other words, if you can achieve a higher pound note profit from your brownie then don’t push ...

25 Watch your language You need to make sure that all employees are speaking the way you want them too. This can be tough becaus ...

26 Say hello Just say it. Just bloody say it. “Hello”. “Hi”. “Good morning”. “Good afternoon”. It doesn’t really matter but the ...

27 Don’t point and watch your body language Don’t point to the table – it’s rude. Instead gesture with an open palm. You may be ...

28. Nod your head when asking a customer if they would like something Woop – woop – sneaky tactic alert. Call the café police. T ...

29 Thank them It’s obvious, but again chronically overlooked. We respond very positively to “Pleases” and “Thank-Yous” and these ...

Johnnie – true story In my early days of business my granny used to regularly visit me and have a cup of coffee. A successful lo ...

one day when she was there. I introduced her to him and we had a pleasant chat. After she had gone he said to me: “Right, now yo ...

31 Keep the kids occupied The happier the kids are the happier the parents will be. Also, if you keep them occupied you keep the ...

32. Sell more coffee with cake and more cake with coffee. Up-selling and cross-selling We constantly meet clients who are uncomf ...

Wake up and smell the profit. 59 Hugo – true story We wanted to help an hotel business increase their coffee profits. Much of th ...

Johnnie – true story I took over a busy café a few years ago and we started the process of analysing the tills. One glaring issu ...

Wake up and smell the profit. 61 You must view drinks as being as important as the food. All of our effort goes into the food bu ...

Hugo – true story In the early days of selling espresso based beverages we sounded just like the dozens of other sales people te ...

34 Get your customer flow right The customer flow, in all aspects of your business, is vital to your success, particularly if yo ...