Computer Arts - UK (2020-06)

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62 - - A BRAND PROPOSITION Rachel Lecompte In October 2018, Sadie Kurzban, the founder of 305 Fitness, contacted us to tal ...

FACING PAGE AND LEFT The primary colour palette of turquoise and pink is supplemented by the rainbow that LGBTQ clients identify ...

64 - repetitive shape of the square 305 and the neon surround help make it memorable. The logo inspired our display layout, with ...

ABOVE The photographic style aimed to capture a neon-lit nightclub vibe to associate the brand with dancing and self-expression. ...

HOW TO DESIGN A FITNESS BRAND ETHOS’S GABRIEL LEFEBVRE PRESENTS HIS KEY ADVICE... FOCUS ON THE UNIQUE Find out what’s unique abo ...

ETHOS THE VERDICT Sadie Kurzban ethos was recommended to me by a friend who ran Laundry Service, an ad agency that the studio ha ...

6868 - - WOLFF OLINS Part of the Omnicom group, global branding consultancy Wolff Olins has spent more than 50 years deliv ...

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W olff Olins is one of the biggest names in the world of branding, and for good reason. Majestic in its size, impact and legacy, ...

THIS PAGE Wolff Olins’ logo and branding work for McKinsey and Uber. ...

“WE DON’T CATEGORISE DESIGNERS HERE, BECAUSE BRANDING DOESN’T DO PIGEONHOLES ANY MORE” THIS PAGE Brand strategy and experience f ...

DEMONSTRATE YOUR ‘EQ’ Wolff Olins is looking for the smartest people in the room. But rather than academic intellect, it’s EQ (e ...

given that their scale, organisational and stakeholder set up is less complex. CM: McKinsey & Company is one brand that real ...

“A NEW DECADE DEMANDS A NEW WAVE OF BRANDS THAT ARE MORE RESPONSIVE AND MORE RESPONSIBLE” THIS PAGE Logo and branding for Sage T ...

TIPSANDTRICKSIUSEREGULARLY ANDGIVEANINSIGHTONHOWBOLDCOLOURCANBEUSEDMAXIMUM IMPACTINANILLUSTRATIONION ...

LEFT AND RIGHT Talk was inspired by a photograph that I took in 2017 [shown here]. It served as a reference for my painting proc ...

buildings, sunset or random little objects that I’ve come across with my phone. Keeping photos is also a way of capturing experi ...

CINDY KANG pure imagination serves as a mode of expression for the ideas that I aim to portray through my illustration work. COL ...

shadow shape can be easily found in the reference photo. When you’re working on a conceptual piece that’s not based on a particu ...