Public Speaking Handbook

328 15.4 speaKinG to inForM • Visual learners. Barraged daily with images from TV and the Internet, many people have grown to ...

strategies to Maintain audience interest 15.4 329 In discussing how to develop attention-catching introductions in Chapter 10, w ...

330 15.4 speaKinG to inForM Present Information That Relates to Your Listeners Throughout this book, we have encouraged you to d ...

strategies to Maintain audience interest 15.4 331 This clever flight attendant took a predictable announcement and added a few s ...

332 15.4 speaKinG to inForM Besides surprising your listeners, you might maintain their attention by creating mystery or suspens ...

strategies to enhance audience recall 15.5 333 Strategies to Enhance Audience Recall 15.5 effectively and appropriately use four ...

334 15.5 speaKinG to inForM Can you remember more than seven things? One classic research study concluded that people can hold o ...

developing an audience-Centered informative speech 15.6 335 You can verbally reinforce an idea by using such phrases as “This is ...

336 15.6 speaKinG to inForM Consider Your Audience As with any type of speech, an informative talk requires that you consider th ...

developing an audience-Centered informative speech 15.6 337 Select and Narrow Your Informative Topic During the early stages of ...

338 15.6 speaKinG to inForM stories for many reasons,” your more specific central idea might be “Three rea- sons Lewis wrote the ...

developing an audience-Centered informative speech 15.6 339 might even wish to ask your sample audience the test question you de ...

340 ChAPTER 15 stUdY GUide study Guide: review and apply Meet Your Objectives 15.1 List the three major goals of informative spe ...

ChAPTER 15 stUdY GUide 341 15.6 Develop an audience-centered informative speech. You can apply principles of informative speakin ...

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343 Chapter 16 Understanding Principles of Persuasive Speaking “... the power of speech, to stir men’s blood.” —William Shakespe ...

344 16 Understanding PrinciPles of PersUasive sPeaking Learning Objectives 16.1 Describe the goals of persuasive messages. 16.2 ...

the goals of Persuasion 16.1 345 In this chapter, we discuss how persuasion works. Such information can sharpen your persuasive ...

346 16.1 Understanding PrinciPles of PersUasive sPeaking Changing or Reinforcing Audience Beliefs A persuasive speech could also ...

the goals of Persuasion 16.1 347 government, but our attitude toward the president has changed because of this policy decision. ...