Public Speaking Handbook

368 16.4 Understanding PrinciPles of PersUasive sPeaking should have clearly identified major points with appropriate transition ...

ChaPTER 16 stUdY gUide 369 study guide: review and apply Meet Your Objectives 16.1 Describe the goals of persuasive messages. Pe ...

370 ChaPTER 16^ stUdY gUide 16.4 Prepare and present an audience-centered persuasive speech. Speakers can prepare a persuasive s ...

371 Chapter 17 Using Persuasive Strategies “Speech is power: Speech is to per- suade, to convert, to compel.” —Ralph Waldo Emers ...

372 17.1 Using PersUasive strategies 17.4 Strategies for Adapting Ideas to People and People to Ideas Persuading the Receptive A ...

Enhancing Your Credibility 17.1 373 effectiveness: The more credible you are perceived as being by your listeners, the more effe ...

374 17.1 Using PersUasive strategies DynamIsm A third factor in credibility is the speaker’s dynamism, or energy. Dynamism is of ...

enhancing Your Credibility 17.1 375 listeners expect you to be a good speaker and you aren’t, they are less likely to do what yo ...

376 17.2 Using PersUasive strategies Using Logic and Evidence to Persuade 17.2 use principles of effective logic and evidence to ...

Using Logic and evidence to Persuade 17.2 377 logicians, you reason inductively when you claim that an outcome is probably true ...

378 17.2 Using PersUasive strategies drawn an analogy, reasoning from one example to reach a conclusion about the other. If you ...

Using Logic and evidence to Persuade 17.2 379 shift in the wind increase the accuracy of your conclusion that it will rain. If t ...

380 17.2 Using PersUasive strategies Conclusion: If Mega-Low-Mart is permitted to open a store in our town, the merchants in the ...

Using Logic and evidence to Persuade 17.2 381 the past week. Therefore, you might argue that because the rates are increas- ing, ...

382 17.2 Using PersUasive strategies Middle Eastern cultures usually do not use standard inductive or deductive structures. They ...

Using Logic and evidence to Persuade 17.2 383 • Deductive. If you reason deductively (from a generalization to a specific conc ...

384 17.2 Using PersUasive strategies who is known to be unbiased, fair, and accurate. If the U.S. Surgeon General has expressed ...

Using Logic and evidence to Persuade 17.2 385 use new evIDenCe By “new,” we don’t just mean recent, although contem- porary evid ...

386 17.2 Using PersUasive strategies Avoiding Faulty Reasoning We have emphasized the importance of developing sound, logical ar ...

Using Logic and evidence to Persuade 17.2 387 eIther/or FallaCy Someone who argues that there are only two ap- proaches to a pro ...