Public Speaking Handbook

348 16.2 Understanding PrinciPles of PersUasive sPeaking How Persuasion Works 16.2 Explain classic and contemporary theories of ...

How Persuasion Works 16.2 349 respond to the persuasive message of the speaker. So one of the means or methods of persuasion is ...

350 16.2 Understanding PrinciPles of PersUasive sPeaking with a long name is actually a simple idea that offers an explanation o ...

How Persuasion Works 16.2 351 Combining Aristotle’s Approach and the ELM These two theories, Aristotle’s theory and the ELM, bot ...

352 16.3 Understanding PrinciPles of PersUasive sPeaking How to Motivate Listeners 16.3 Describe four ways to motivate listeners ...

How to Motivate listeners 16.3 353 Use Cognitive Dissonance Dissonance theory is based on the principle that people strive to so ...

354 16.3 Understanding PrinciPles of PersUasive sPeaking Of course, a speaker can’t just assert that something will create a pro ...

How to Motivate listeners 16.3 355 • Listeners may stop listening. Some messages are so much at odds with lis- teners’ attitud ...

356 16.3 Understanding PrinciPles of PersUasive sPeaking The classic theory that outlines basic human needs was developed by Abr ...

How to Motivate listeners 16.3 357 safEty nEEDs Listeners are concerned about their safety. We all have a need to feel safe, sec ...

358 16.3 Understanding PrinciPles of PersUasive sPeaking Use Positive Motivation A Depression-era politician claimed that a vote ...

How to Motivate listeners 16.3 359 that a need will not be met unless the desired behavior or attitude change oc- curs. The prin ...

360 16.4 Understanding PrinciPles of PersUasive sPeaking a convincing insistence that a need will go unmet unless a particular a ...

How to develop Your Persuasive speech 16.4 361 message that anticipates, as best you can, what your audience may be think- ing a ...

362 16.4 Understanding PrinciPles of PersUasive sPeaking your own cultural background. An effective audience-centered communicat ...

How to develop Your Persuasive speech 16.4 363 Determine Your Persuasive Purpose When you persuade others, you don’t always have ...

364 16.4 Understanding PrinciPles of PersUasive sPeaking it useful to state their central idea in the form of a proposition. A p ...

How to develop Your Persuasive speech 16.4 365 To prove each of these propositions, a speaker would need to provide spe- cific s ...

366 16.4 Understanding PrinciPles of PersUasive sPeaking It is better for teachers to carry concealed weapons than to be defense ...

How to develop Your Persuasive speech 16.4 367 SPECIFIC PURPOSE: After listening to my speech, audience members should sign a pe ...