Presentation Secrets Of Steve Jobs

202 REFINE AND REHEARSE Five Steps to Tossing the Script Great actors rehearse for months before opening night. The audi- ence w ...

TOSS THE SCRIPT 203 Now let’s put the five-step method into practice. I came across an ad for Vanguard no-load mutual funds.^2 I ...

204 REFINE AND REHEARSE mind might look like. (I created the content based on informa- tion in Vanguard’s marketing material.) W ...

TOSS THE SCRIPT 205 notes at Macworld 2007, famous for the release of the iPhone. The notes were neatly bound, and color-coded t ...

206 REFINE AND REHEARSE on our phone. Unbelievable. Isn’t that incredible?”^4 Jobs did rely on his script for the demo, but it h ...

207 SSSSCENE 18CCCEEENNNEEE 111888 Have Fun Everyone wants a MacBook Pro because they are so bitchin’. STEVE JOBS I n 2002, the ...

208 REFINE AND REHEARSE OS X... Please join me in a moment of silence as we remem- ber our old friend, Mac OS 9.”^1 Jobs walked ...

HAVE FUN 209 A YouTube user posted a five-minute clip showing dozens of Jobs “bloopers.”^4 The number of things that have gone w ...

210 REFINE AND REHEARSE issue. He smiles, has fun, explains to the audience what they should have seen, and moves on. Don’t Swea ...

HAVE FUN 211 technical for me. It’s pretty awesome when it works.”^7 That’s it. It’s pretty awesome when it works. Think about w ...

212 REFINE AND REHEARSE their company, product, or service. Jobs always walks onstage with a broad smile, an easy laugh, and a j ...

HAVE FUN 213 One analyst, Shaw Wu, had a different take on all of it. Apple without Jobs would prosper, he argued, because his s ...

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215 EEEENCORENNNCCCOOORRREEE One More Thing Stay hungry, stay foolish. STEVE JOBS S teve Jobs keeps his audience guessing. Freq ...

216 ENCORE Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. We again see the rul ...

ENCORE 217 Again, passion is a central theme in Jobs’s life. Jobs is con- vinced that he’s successful because he followed his he ...

218 ENCORE And most important, have the courage to follow your heart and intuition. They somehow already know what you truly wan ...

219 NNNNOTESOOOTTTEEESSS Prologue Jon Fortt, “Steve Jobs, Tech’s Last Celebrity CEO,” Fortune, December 19, 2008, http://money. ...

220 NOTES Scene 2: Answer the One Question That Matters Most YouTube, “The First iMac Introduction,” YouTube, youtube.com/ watc ...

NOTES 221 YouTube, “Macworld Boston 1997—Full Version,” YouTube, youtube.com/ watch?v=PEHNrqPkefI (accessed January 30, 2009). ...