Presentation Secrets Of Steve Jobs

82 CREATE THE STORY This skill, the ability to create a villain and sell the benefit behind the hero’s solution, is a Steve Jobs ...

83 IINTERMISSION 1IINNNTTTEEERRRMMMIIISSSSSSIIIOOONNN 111 Obey the Ten- Minute Rule Y our audience checks out after ten minutes. ...

84 CREATE THE STORY the first act of his presentation (music) and the second (the launch of Apple TV, a product designed to play ...

85 ACT 2 DELIVER THE EXPERIENCE S teve Jobs does not deliver a presentation. He offers an experience. Imagine visiting New York ...

86 DELIVER THE EXPERIENCE  SCENE 10: “Use ‘Amazingly Zippy’ Words.” The “mere mortals” who experience an “unbelievable” Steve J ...

87 SSSSCENE 8CCCEEENNNEEE 888 Channel Their Inner Zen Simplicity is the ultimate sophistication. STEVE JOBS, QUOTING LEONARDO D ...

88 DELIVER THE EXPERIENCE designs his slides as well. “It’s laziness on the presenter’s part to put everything on one slide,” wr ...

CHANNEL THEIR INNER ZEN 89 This slide format gives me the willies. It should scare the heck out of you, too. Designer Garr Reyno ...

90 DELIVER THE EXPERIENCE of clutter is a design component that Jobs incorporates into his products and slides. In fact, most ev ...

CHANNEL THEIR INNER ZEN 91 contains his actual words, and the column on the right contains the text on the accompanying slides.^ ...

92 DELIVER THE EXPERIENCE that Jobs might be in ill health, given his gaunt appearance. (In January 2009, Apple revealed that Jo ...

CHANNEL THEIR INNER ZEN 93 TABLE 8.2 EXCERPTS FROM JOBS’S 2008 “LET’S ROCK” PRESENTATION STEVE’S WORDS STEVE’S SLIDES ”Good morn ...

94 DELIVER THE EXPERIENCE more easily understand material when it is presented in both words andpictures. In Mayer’s experiments ...

CHANNEL THEIR INNER ZEN 95 with cognitive-learning theories. In sum, adding redundant or irrelevant information will impede, rat ...

96 DELIVER THE EXPERIENCE TABLE 8.3 MORE EXCERPTS FROM JOBS’S 2008 “LET’S ROCK” PRESENTATION STEVE’S WORDS STEVE’S SLIDES ”We’re ...

CHANNEL THEIR INNER ZEN 97 Picture Superiority Effect By now I hope you have decided to gather up your current slides, especiall ...

98 DELIVER THE EXPERIENCE so you can never retrieve those slides again. The argument for the visual representation of ideas is s ...

CHANNEL THEIR INNER ZEN 99 TABLE 8.4 JOBS’S WWDC 2008 KEYNOTE STEVE’S WORDS STEVE’S SLIDES ”As we arrive at iPhone’s first birth ...

100 DELIVER THE EXPERIENCE computer on top of an envelope, which was even larger than the computer itself. T hat ’s it. No words ...

CHANNEL THEIR INNER ZEN 101 Processor & Memory Size & Weight Display 13.3 inch LED-backlit glossy widescreen display Su ...