Presentation Secrets Of Steve Jobs

122 DELIVER THE EXPERIENCE Some people will look at the language in this table and say Jobs is a master of hype. Well, hype is h ...

USE “AMAZINGLY ZIPPY” WORDS 123 Don’t sell solutions; create stories instead. The New York Times columnist David Pogue loves a g ...

124 DELIVER THE EXPERIENCE analogies just reviewed (in the format of a search phrase) and the number of links to articles using ...

USE “AMAZINGLY ZIPPY” WORDS 125 DIRECTOR’S NOTES  Unclutter your copy. Eliminate redundant language, buzzwords, and jargon. Edi ...

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127 SSSSCENE 11CCCEEENNNEEE 111111 Share the Stage Don’t be encumbered by history. Go out and create something wonderful. ROBER ...

128 DELIVER THE EXPERIENCE processors, not in June as originally announced, but today. See Figure 11.1. Few companies are more c ...

SHARE THE STAGE 129 Jobs returned to the stage and, knowing that many people would be unhappy, sounded like a stern father as he ...

130 DELIVER THE EXPERIENCE Ive walked onstage, Jobs took a seat, and Ive gave the audi- ence a six-minute crash course on notebo ...

SHARE THE STAGE 131 and then iPod. There was the phone and then iPhone. Apple does things in an intuitive, insightful, and innov ...

132 DELIVER THE EXPERIENCE marking the most successful release of OS X. He also made sure that everyone knew that Leopard had be ...

SHARE THE STAGE 133 with their quotes. Here are the endorsements, along with their sources:  “In my view, Leopard is better and ...

134 DELIVER THE EXPERIENCE without thanking the families. They haven’t seen a lot of us in the last six months. Without the supp ...

SHARE THE STAGE 135 Jobs had a ton of fun with Wyle, telling the actor that he was blowing the impression. Jobs showed Wyle how ...

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137 SSSSCENE 12CCCEEENNNEEE 111222 Stage Your Presentation with Props Jobs has turned his keynote speeches at Macworld into mass ...

138 DELIVER THE EXPERIENCE “It’s a much more rigid, stronger construction. It’s so cool, I’d like you to see it. If we can get t ...

STAGE YOUR PRESENTATION WITH PROPS 139  Short. A good demo does not suck the wind out of your audience.  Simple. A good demo i ...

14 0 DELIVER THE EXPERIENCE History-Making Demo Demonstrations and props play a role in every Steve Jobs pre- sentation, some of ...

STAGE YOUR PRESENTATION WITH PROPS 141 text messaging [texting between two cell phones]—the kind of things you would find on a t ...