Presentation Secrets Of Steve Jobs

22 CREATE THE STORY Answer the one question in all of your marketing materials: website, presentation slides, and press releases ...

ANSWER THE ONE QUESTION THAT MATTERS MOST 23 release said this honor comes after the chain delivered consistent profits, six qua ...

24 CREATE THE STORY Nobody has time to listen to a pitch or presentation that holds no benefit. If you pay close attention to Jo ...

ANSWER THE ONE QUESTION THAT MATTERS MOST 25 DIRECTOR’S NOTES  Ask yourself, “Why should my listener care about this idea/infor ...

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27 SSSSCENE 3CCCEEENNNEEE 333 Develop a Messianic Sense of Purpose We’re here to put a dent in the universe. STEVE JOBS N ew Yo ...

28 CREATE THE STORY also provided one of the most famous quotes in the history of corporate America. According to Sculley, “We w ...

DEVELOP A MESSIANIC SENSE OF PURPOSE 29 Do What You Love Deutschman said the Steve Jobs “X” factor is “the way he talks.” But wh ...

30 CREATE THE STORY In the eighties, the real-life Gardner pursued an unpaid internship to become a stockbroker. He was homeless ...

DEVELOP A MESSIANIC SENSE OF PURPOSE 31 was introduced in 1975, marking one of the most important developments in the history of ...

32 CREATE THE STORY Digital. Wall St reet Jour nal columnists Walt Mossberg and Kara Swisher covered a variety of topics with th ...

DEVELOP A MESSIANIC SENSE OF PURPOSE 33 Gallup organization. After interviewing thousands of peak per- for mers, he a r r ived a ...

34 CREATE THE STORY What Computers and Coffee Have in Common Lee Clow, chairman of TBWA/Chiat/Day, the agency behind some of App ...

DEVELOP A MESSIANIC SENSE OF PURPOSE 35 Jobs reminds me of another business leader whom I had the pleasure of meeting, Starbucks ...

36 CREATE THE STORY passionate commitment to really thoroughly understand some- thing, chew it up, not just quickly swallow it. ...

DEVELOP A MESSIANIC SENSE OF PURPOSE 37 The campaign won a ton of awards, became a cult favorite, and lasted five years, which i ...

38 CREATE THE STORY has been.’ We’ve always tried to do that at Apple. Since the very, very beginning. And we always will.”^24 D ...

39 SSSSCENE 4CCCEEENNNEEE 444 Create Twitter-Like Headlines Today Apple reinvents the phone! STEVE JOBS, MACWORLD 2007 “ W elco ...

40 CREATE THE STORY 140 Characters or Less Jobs creates headlines that are specific, are memorable, and, best of all, can fit in ...

CREATE TWITTERLIKE HEADLINES 41 impossible to create consistent messaging without a prepared headline developed early in the pl ...