Thinking with Type_ A Critical Guide for Designers, Writers, Editors, & Students - PDF Room

Typography is what language looks like. ...

Dedicated to george sadek (1928–2007) and all my teachers. ...

princeton architectural press. new york a critical guide for designers, writers, editors & students ellen lupton type thinki ...

Published by Princeton Architectural Press 37 East Seventh Street New York, New York 10003 For a free catalog of books, call 1.8 ...

7 introduction 9 acknowledgments 10 letter 14 Humanism and the Body 16 Enlightenment and Abstraction 22 Monster Fonts 26 Reform ...

6 | thinking with tyPe hood’s sarsaParilla Advertisement, lithograph, 1884. Reproduced at actual size. A woman’s healthy face bu ...

iNtroductioN Since the first edition of Thinking with Type appeared in 2004, this book has been widely adopted in design program ...

8 | thinking with tyPe Thinking with Type is assembled in three sections: letter, text, and grid, building from the basic atom o ...

acknowledgments | 9 As a designer, writer, and visual thinker, I am indebted to my teachers at the Cooper Union, where I studied ...

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12 | thinking with tyPe tyPe, sPaces, and leads Diagram, 1917. Author: Frank S. Henry. In a letterpress printing shop, gridded c ...

letter | 13 letter johannes gutenberg Printed text, 1456. this is not a book about fonts. It is a book about how to use them. Ty ...

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letter | 15 In fifteenth-century Italy, humanist writers and scholars rejected gothic scripts in favor of the lettera antica, a ...

16 | thinking with tyPe louis simonneau designed model letterforms for the printing press of Louis XIV. Instructed by a royal co ...

letter | 17 george bickham, 1743. Samples of “Roman Print” and “Italian Hand.” This accusation was reported to Baskerville in a ...

18 | thinking with tyPe blinding all the readers in the nation ...

letter | 19 virgil (left) Book page, Printed by John Baskerville. The typefaces created by Baskerville in the eighteenth centur ...

20 | thinking with tyPe gigantic, wrathful tyPes ...