Thinking with Type_ A Critical Guide for Designers, Writers, Editors, & Students - PDF Room

text | 101 designobserver.com Website, 2010. Design: Jessica Helfand, William Drenttel, Michael Bierut, and Betsy Vardell. Packi ...

102 | thinking with type Warm Type Warm Type Warm Type Kerning is an adjustment of the space between two letters. The characters ...

text | 103 kerning headlines The subtle differences between metric and optical kerning become more apparent at larger sizes. Mos ...

104 | thinking with type tracking Adjusting the overall spacing of a group of letters is called tracking or letterspacing. By ex ...

text | 105 Designers most commonly apply tracking to headlines and logos (where kerning adjustments are also frequently required ...

106 | thinking with type exercise: space and meaning Johnschen Kudos Johnschen Kudos Johnschen Kudos You can express the meaning ...

transition expansion Heather Williams Jason Hogg migra tion ig r a t m ion repetition o o Heather Williams elimina ion t t t t t ...

108 | thinking with type The distance from the baseline of one line of type to another is called line spacing. It is also called ...

text | 109 dance ink: an avid dream of transformation Magazine page, 1992. Designer: Abbott Miller. Publisher: Patsy Tarr. The e ...

110 | thinking with type line spacing o livro amerelo do terminal Book spread, 2008. Designer: Vanessa Barbara with Elaine Ramos ...

text | 111 visionary cities: the arcology of paolo soleri Book, 1970. Design: Paolo Soleri. This classic work of postmodern desi ...

112 | thinking with type alignment justified Left and right edges are both even Justified text makes a clean shape on the page. ...

text | 113 flush left/ragged right Left edge is hard; right edge is soft Flush left text respects the organic flow of language a ...

114 | thinking with type alignment the works of virgil Printed for Jacob Tonson, 1698. Title pages are traditionally set centere ...

text | 115 charles baudelaire/les fleurs du mal Printed by Bill Lansing, 1945. Traditionally, poetry is set flush left, because ...

116 | thinking with type alignment flush left and flush right: vas: an opera in flatland Book spread, 2002. Designer: Stephen Fa ...

text | 117 justified: hella jongerius Book, 2003. Designers: COMA. Photograph: Dan Meyers. Transparent paper emphasizes the just ...

Use modes of alignment (flush left, flush right, justified, and centered) to actively interpret a passage of text. The passage h ...

relentlessly than writing ever did. Writing moves words from the sound world to a world of visual space, but print locks words i ...

120 | thinking with type Roman letters are designed to sit side by side, not on top of one another. Stacks of lowercase letters ...