SEO: Search Engine Optimization Bible

Those are both good reasons to implement an SEO plan. One other reason you might consider investing in SEO is to increase your r ...

For many people, the thought of implementing SEO on a web site that includes dozens or even hundreds of pages is overwhelming. I ...

 Site links:Site links are essential in SEO. Crawlers and spiders look for the links into and out of your site in order to trav ...

Follow-up Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan a ...

That’s because your site will probably end up listed in some search engine somewhere, without too much time and effort from you. ...

One strategy of these crawlers and spiders is to examine just how the content of your page works with all of the other elements ...

If you do not have a Google user name, you can create one when you sign up for the application. It’s simple. Provide your e-mail ...

You can find more information about links and linking in Chapter 11. Your site map not only makes it easier for crawlers to inde ...

This is called bounce, and the rate at which users bounce off your site is an indicator of the usability of the site in terms of ...

All of these are important aspects of your web site’s traffic patterns. And search engines will look for elements of interactivi ...

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SEO Strategies S EO is hard work. It takes much effort to optimize just the right elements of your web site so search engines wi ...

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S earch engine optimization is a collection of strategies that improve the level at which your web site is ranked in the results ...

Before You Build Your Site One of the most common misconceptions about SEO is that it should be implemented after a web site has ...

In all cases, the accuracy of search engine results will vary according to the search query that is used. For example, entries i ...

Not all search engines take meta tags into consideration. For that reason, you site should use both meta tags and other HTML tag ...

FIGURE 3-2 In IE 7 browsers, the HTML title tag you entered will appear on the browser tab. FIGURE 3-3 The Firefox browser shows ...

FIGURE 3-4 The anchor tag is used to create links to other pages, files, or images on the Web. Links To be of value, the links o ...

Other criteria to consider In addition to the four main elements you should plan to include on your site, there are a few others ...