SEO: Search Engine Optimization Bible

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Wiley Publishing, Inc. Jerri L. Ledford SEO Search Engine Optimization Bible 75002ffirs.qxd:Layout 1 11/7/07 8:59 AM Page i ...

75002ffirs.qxd:Layout 1 11/7/07 8:59 AM Page vi ...

Wiley Publishing, Inc. Jerri L. Ledford SEO Search Engine Optimization Bible 75002ffirs.qxd:Layout 1 11/7/07 8:59 AM Page i ...

For James — Because your faith was strong even when mine began to fail. Search Engine Optimization Bible Published by Wiley Publ ...

About the Author Jerri Ledfordis the author of more than a dozen technology books and hundreds of articles about business and te ...

iv After having written more than a dozen books, there is one thing that I can say for sure: no book is written without a ton of ...

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Appendices........................................ 279 Appendix A: Optimization for Major Search Engines ....................... ...

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xiv Contents Part I: Understanding SEO Introduction ........................................................................... ...

xv W elcome to the Search Engine Optimization Bible. Search engine optimization has come to mean a lot of things to a lot of dif ...

So, use the information that you’ll find in the following pages to improve your search engine rank- ing. Use it to improve the t ...

also find four separate appendices, which provide guidelines and support for the various strategies and actions that are recomme ...