The Portable MBA in Finance and Accounting, 3rd Edition

268 Planning and Forecasting Hook the Reader That means having the first sentence or paragraph highlight the potential of the op ...

The Business Plan 269 compete on a regional basis. Many of the big names in retail revolutionized fragmented markets. For instan ...

270 Planning and Forecasting should lead the section and be followed by text describing the analysis and its implications. Findi ...

The Business Plan 271 Company and Product Description (1–2 pages) Completing the dispassionate analysis described in the previou ...

272 Planning and Forecasting EXHIBIT 9.7 Product/concept/description. Video or audio content customized ads Commercial tower PDA ...

The Business Plan 273 The business plan should also sell the entrepreneur ’s vision for growth be- cause that vision indicates t ...

274 Planning and Forecasting where their product fits or where they would like to position it, because this position determines ...

The Business Plan 275 cost to write that software? The cost would include salaries and burden, com- puter and other assets, over ...

276 Planning and Forecasting three Super Bowl ads).^5 Resource-constrained entrepreneurs need to care- fully select the appropri ...

The Business Plan 277 the industry and market, entrepreneurs know the competitive players and have a good understanding of their ...

278 Planning and Forecasting Operations Plan (2–3 pages) The operations section of the plan has progressively shortened as more ...

The Business Plan 279 The scope of operations should also discuss partnerships with vendors, suppliers, partners, and the like. ...

280 Planning and Forecasting often require months of development. Discuss what types of features you will develop and tie them t ...

The Business Plan 281 Development Timeline A development timeline is a schedule that highlights major milestones and can be used ...

282 EXHIBIT 9.11 Development timeline. VMC engineering activities 2/1 1/1 1/1 3/1 4/1 5/1 6/1 8/1 9/1 10/1 11/1 12/1 1/1 2/1 3/1 ...

The Business Plan 283 Industry experts provide legitimacy to your new business as well as strong technical advice. Other advisor ...

284 Planning and Forecasting Critical Risks (1–2 pages) Every new venture faces a number of risks that may threaten its survival ...

The Business Plan 285 where this is indeed true, but I caution against using it as a key assumption of your venture’s success. M ...

286 Planning and Forecasting Offering (^1 ⁄ 2 –1 page) Based upon the entrepreneur ’s vision and estimates of the capital requir ...

The Business Plan 287 that comparable firm as a starting point. Entrepreneurs then need to articulate why their projections vary ...