The Marketing Book 5th Edition
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The Marketing Book ...
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The Marketing Book Fifth Edition Edited by MICHAEL J. BAKER OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISC ...
Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA ...
Contents List of illustrations xv List of tables xix List of contributors xxiii ...
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Contents xi ...
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Part One Organization and Planning for Marketing Preface to the fifth edition xxxiii 1 One more time – what is marketing? Intro ...
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