The Marketing Book 5th Edition

62 The Marketing Book As we have discussed above, most analysis in marketing strategy is informed by what are essentially econom ...

The basics of marketing strategy 63 conditionally descriptive. The results indicate how firms should behave given a set of assum ...

64 The Marketing Book r-strategist-small, new firms that are quick to move and not constrained by the inherent inertia confronti ...

The basics of marketing strategy 65 competitive analogy. In most military conflicts it is assumed that the problems can be overc ...

66 The Marketing Book each area has a number of pigeon-holes into which species can be fitted until the community is full. The m ...

The basics of marketing strategy 67 marketing research and practice. There is by now a very large body of empirical work in the ...

68 The Marketing Book situations for ease of presentation the results are presented in a constrained 2D format. Equally, benefit ...

The basics of marketing strategy 69 understanding market structures by marrying two different data types – switching probabili- ...

70 The Marketing Book to more recent work on the mathematics of chaos, and particular questions of the nature of boundaries betw ...

Market share Return on investment The basics of marketing strategy 71 dependent variable and, second, the extent to which even i ...

COHORT MEANS 72 The Marketing Book 1997). In their original article, Buzzell et al. ‘removed’ much of the variation by calculati ...

The basics of marketing strategy 73 on the same graph units of very different absolute sizes – but we do then have the problem o ...

74 The Marketing Book number of marketing strategy lessons is the case of Honda and their entry into the American motor cycle ma ...

The basics of marketing strategy 75 contributions has argued that notions such as forgetting and foolishness are in fact much mo ...

76 The Marketing Book predictive one, let alone one which aids the diagnostic process. The basic micro-economic framework which ...

The basics of marketing strategy 77 important in industrial markets, will encour- age retail marketers to take their customers m ...

78 The Marketing Book This distinction is particularly important when we consider the notion of ‘markets as networks’ as a persp ...

The basics of marketing strategy 79 these questions has the same title as the infamous Peters and Waterman classic, ‘In Search o ...

80 The Marketing Book The new analytics: resource advantage, co-evolution and agent-based modelling Earlier on in this chapter w ...

The basics of marketing strategy 81 that various new ‘realized niches’ could emerge. Even here, however, the implicit emphasis i ...