The Marketing Book 5th Edition

Social, business, cultural, political and economic environment Environment stimuli (e.g. advertisement, interpersonal observatio ...

Consumer decision making: process, level and style 123 may prove inadequate and an external search may be necessary. External se ...

124 The Marketing Book act in question. And behavioural intentions usually correlate highly with the performance of the behaviou ...

Consumer decision making: process, level and style 125 the encoding of information and its rehearsal are highly selective too. M ...

126 The Marketing Book additional benefits to the consumer that were not previously available. Electric lawnmowers, for instance ...

Consumer decision making: process, level and style 127 product has been fulfilled and who is especially attracted by the additio ...

128 The Marketing Book McKenna, 1984; Messick, 1984). Cognitive style must be distinguished from cognitive level, which is the e ...

MARKET INITIATORS Consumer decision making: process, level and style 129 Although personality measures have proved generally poo ...

130 The Marketing Book their very nature, they will probably choose a number of innovative products just to try them out. But, w ...

Consumer decision making: process, level and style 131 Studies of software consumption Two further investigations have taken the ...

132 The Marketing Book services industry. The opportunity was taken on this occasion to examine the usefulness of an alternative ...

Consumer decision making: process, level and style 133 each application is a discrete, discontinuous use initiation. And financi ...

134 The Marketing Book e.g. salt. In such a case, there is no learning process. It is characteristic of athletic shoes and adult ...

Consumer decision making: process, level and style 135 Dissonant buying behaviouroccurs when the consumer is highly involved but ...

136 The Marketing Book marketing campaigns which, following the conventional wisdom and textbook prescrip- tions have been aimed ...

Consumer decision making: process, level and style 137 intended to modify their attitudes and behav- iour. In comparison, innova ...

138 The Marketing Book accompanying promotional mix might aim to increase users’ awareness of the range of possible applications ...

Consumer decision making: process, level and style 139 Ajzen, M. and Fishbein, M. (1980) Under- standing Attitudes and Predictin ...

140 The Marketing Book McKenna, F. P. (1984) Measures of Field Dependence: Cognitive Style or Cognitive Ability?, Journal of Per ...

Consumer decision making: process, level and style 141 thinking and empirical research with the needs of marketing managers to u ...