Okonkwo Prelims

customize their shopping style according to these preferences. This informa- tion could be registered in a customer database and ...

Bespoke services are also provided by other luxury brands. Gucci has a renowned custom-built service for its leather goods colle ...

product costs an average of £200 with a waiting period of approximately three working days. This bespoke service is targeted at ...

The online experience that a customer has with a brand is significantly different from the offline experience mainly as a result ...

Method 6 allowing the consumer to customize the process This method of customization involves close collaboration with consumers ...

customer would be defeating the purpose of customization. Dell’s customized personal computers are delivered within three days o ...

details, marital status and other key personal data. The information is often stored in a database with the aim of being retriev ...

Chapter 9 The luxury fashion business strategy model ‘A stand can be made against invasion by an army; no stand can be made agai ...

process is presented in an easy-to-understand format, even for the most creative minds. If you’ve enjoyed reading this book so f ...

any business venture, irrespective of sector. They are also useful for compa- nies that intend to expand, restructure or re-alig ...

The recommended procedure for business modelling is as follows: 1 Evaluate and understand the current situation of the brand and ...

chapter 9 271 the luxury fashion business strategy model they are, what factors influence their buying decisions, what their exp ...

Figure 9.2 shows some of the identified features that could appear on this level of the business strategy model of a luxury bran ...

Level 3: formulate and analyse the strategy alternatives The third level of the business modelling process involves identifying ...

Level 4: implementation plan The fourth level (Figure 9.5) of the business strategy modelling process involves the development o ...

(b) The customer perspective, which emphasizes the importance of adopting a customer focus and constant customer profile analysi ...

276 luxury fashion branding Level 5: performance measurement indicators Performance measures Balancedscorecard Brand asset evalu ...

business model are not mutually exclusive but are inter-connected and have an organization-wide impact. For example, the propose ...

Chapter 10 Case illustrations ‘Tell me your story and I’ll tell you your future.’ African proverb The purpose of this chapter is ...

mainly as a result of his successful blending of the delicate combination of creativity and commercial know-how. As a fashion de ...