Okonkwo Prelims
Simplicity in website layout and structure is an important factor in luxury fashion website design. Several luxury brands seem t ...
service, it will be unwise to load up the website with interactive flash videos, and force the browser to wait for long download ...
Interestingly, private luxury e-retailers such as Yoox.com and Net-A- Porter.com have implemented e-merchandizing techniques tha ...
However, Landsend.com has a limited e-retail strategy of sales only in the US market. The e-retail of luxury goods ought to be a ...
The luxury e-retail death wish list If after reading this chapter you still subscribe to the primeval and unrealistic viewpoint ...
Chapter 7 Le new luxe ‘The interpretation of luxury has become completely individual. No one can define luxury for others any mo ...
a lower price. These factors have also given luxury consumers more brand choices and variety than ever before, and have contribu ...
luxury’. This expression means that luxury goods or goods that resemble luxury goods are now available to an increased number of ...
their offerings to include a ‘premium’ feel. Gap, for example, adopted a different communications strategy through celebrity end ...
The most noteworthy strategies that mass fashion brands have developed include the modification of retailing tactics to reflect ...
their products. Some of these celebrities also endorse luxury brands. For example, Mango has featured supermodel Claudia Schiffe ...
increase the length and breadth of their seasonal products. This tactic guaran- tees frequent product change and shortens the sh ...
The most notable of these solutions is the provision of the temporary owner- ship of luxury goods to consumers. This service inc ...
emerged, notably portero.com, which trades through the ebay portal. These websites have credibility because they operate on a co ...
framework to assess the consumers’ potential interpretation and response to their products. The demand for trend analysis by lux ...
In addition to trends tracking, several luxury services companies have emerged to provide services ranging from market informati ...
consumers and brands has never been seen in the history of fashion. This is one of the effects of the new attitudes to luxury. E ...
back-up of a long history. Also new luxury brands currently have a high success potential with the application of appropriate st ...
over the world, notably in New York, Paris and London. These stores would have been considered as junk stores twenty years ago b ...
become aspirations in the same manner that physical luxury goods remain aspirational goods for a large segment of the consumer p ...
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