Okonkwo Prelims

History Giorgio Armani was born in Piacenza, Italy, in 1935. While growing up in this small town he was highly influenced by his ...

likely to be influenced by descriptive words like glamour, style, sexiness, expertise, talent, sophistication, trend and precisi ...

cosmetics and perfumes. The Giorgio Armani brand is the ambassador of the Armani empire and represents its image, heritage, pers ...

The Armani brand extension strategy has also been emulated by other brands. Louis Vuitton and Dior for example have introduced d ...

284 luxury fashion branding Pricing Armani’s pricing strategy is the premium-pricing strategy. Some of the sub-brands have prod ...

brands that is neither owned by a larger group nor traded publicly. This is an enormous achievement but at the same time a chall ...

company in an emerging business sector. However, these young entrepre- neurs obtained investment backing of more than £80m (appr ...

world. Its business formula focused on developing internal expertise in Information Systems as a key success factor. The company ...

operations, the anticlimax that followed the months of anticipation was inevitable. However, within weeks the business was alrea ...

consumers have starkly different attitudes and characteristics in different global markets. Also, the products were designed to ...

It was unclear whether boo.com was a fashion brand or an e-retail distrib- utor selling fashion goods on the Internet. Consumers ...

shipping, returns, refunds and exchanges. Since boo.com was purely a virtual company, consumers were not clear about how custome ...

experience to retain the memory of a website in their subconscious, which would aid future recall and visits to the website. Als ...

Error no. 6: poor budgetary and cost control During the conception stage of Boo.com, the founders estimated start-up costs to be ...

The development of the back-end operations system with a platform to handle multiple currencies, different languages, country-sp ...

shoppers couldn’t keep track of their movement on the website and therefore felt out of control. This led to the opposite effect ...

strategies boo.com should have implemented. Boo.com would probably still be in existence if it had a strong alignment between te ...

more than 200,000 people in over 100 countries. It incorporates diversified fields ranging from fashion and accessories, to cosm ...

Pierre Cardin was only two years old. Pierre grew up in France and had dreams of becoming an actor and dancer. The Second World ...

(approximately US$180,000) per fashion show. He reinvested a large propor- tion of his earnings into his growing business. This ...