How to Succeed in Commercial Photography : Insights From a Leading Consultant

unconsciously confuse the two entities. The confusion between self and business is one factor that gets in the way of success fo ...

your activities. Simply keep calling other contacts so that you can reach your quota of sales visits. Karen Frank, a senior phot ...

Truth: Self-Promotional Efforts Are Cumulative Self-promotional marketing efforts bear fruit over a period of time (two to four ...

important in-person visits are. “Getting in front of buyers is one of the most important jobs I have,” he says. “Relationships a ...

drop-book visits, direct mail, visual e-mail, Web site, Web site directory link, and a sourcebook presence. “I always advise my ...

assignment that calls for a lovely, warm family moment, he is not calling in books of surfer dudes surrounded by sunsets created ...

The ultimate realityis that creatives who continue to search for truth and refuse to invest in the lies, the kvetching, and the ...

CHAPTER 21 21. Face Time In our world, where Web sites and drop-portfolio appoint- ments are the norm, “face time,” that is, vis ...

Photographers who are married to their Web sites and refuse to build a print book into their sales program are con- vinced that ...

CHAPTER21 / FACETIME Many photographers point to Web sites as a reason not to show a print portfolio. “Big mistake!” states Aust ...

Call them several times a day between 8 am and 6 pm, leaving only one message on Monday and one on Friday, letting them know of ...

book. As she opened her case, a huge cockroach ran out onto her client’s desk. Can you imagine? She was able to recover her comp ...

Contacts’ reactions as well will be telling. Are they open to collaborating? Are they extremely busy with no time to do any- thi ...

creates more visibility for you, thus speeding up the develop- ment of your relationship. Web sites help do help to market your ...

But in order for your book to be called in when an assign- ment is on the table, you need to have already created visibility for ...

CHAPTER 22 Turn the Page If there were a twelve-step program for book addicts, I would be a charter member. My son Sam would be ...

can literally change your life. Julia Cameron suggests exercises that help you to become present, aware, disciplined, and cre- a ...

CHAPTER22 / TURN THEPAGE “After reading it, I came to the conclusion that it is a very com- prehensive guide to modern marketing ...

will help you to recognize and take steps to rid yourself of the blocks that we all experience. Eckhart Tolle has quickly become ...

CHAPTER 23 Photography and Divinity Photography has long been referred to as “the marriage of science and magic.” While many pho ...