Hypnotic Writing

Yes–the lemon can be sealed inside a zip-lock bag and never touched by the performer! Yes—the spectator can actually cut the lem ...

Why so much copy? Well, this magic trick sells for four hundred dollars. Yes, $400. (If you want it—I believe they have one and ...

15 What Is Hypnosis? R ecently I interviewed Dan Kennedy, famous marketing con- sultant. During the course of our chat, Dan said ...

Famous copywriter Robert Collier said you had to meet the reader where their thoughts already are. You can do this with a headli ...

16 Two Ways to Cause Action A s you probably already know, there are two ways to cause peo- ple to take action. One is pain and ...

spoke to persuade people. Aristotle gave them a formula for do- ing just that. Here it is: 1.Exordium. Make a shocking statement ...

Or say you are selling a weight loss product of some sort. You might use a headline such as Want to lose weight? What you are do ...

PROOF Next, you need proof. We live in the age of skepticism. People are used to going to web sites and hearing wild or unsubsta ...

Let’s not scheme. Let’s not try to win people over with our inter- ests in mind. Instead, let’s focus on what theywant. Let’s fo ...

Most psychologists, direct marketers, and anyone who per- suades for a living will tell you there are only two basic motiva- tor ...

odds, because of his growing love for her. He is going after pleasure. The pleasure goal is so powerful it erases every pain he ...

and you’ll give people authentic reasons to do business with you. Call it Love-Based Marketing. You won’t sell everyone with it. ...

MOTIVATION WITHOUT PAIN So let’s try creating a basic hypnotic message with just the other three steps: Promise Proof Price He ...

to do it, guaranteed or your money back. Click here to pay $19.99 and download it right now Not bad for a few minutes’ work. But ...

17 What About Your Web Site? Y ou’re intelligent enough to know that the formula mentioned earlier will help you easily create a ...

I’m using it as a model as I know the author of the site and helped her create it. If you look at the site closely, you’ll find ...

your friends and familyby performing your favorite songs, you will be completely STOKED! Playing guitar STRIPPED-DOWN styleis CL ...

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Plus, because you downloadthe course, you can have this in- formation immediately, and get started learning to play the guitar t ...

18 How Long Is Too Long? B y now you can see that you can make your web site or sales let- ter pretty lengthy just following the ...