Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

228 !!Chapter 13 name of the product or the commercial (the product name), the salary paid in dollar amount, and the specific da ...

The Business of Commercials!! 229 contracts to allow for a joint union-industry study of the developing and changing commercials ...

230 !!Chapter 13 stronger partnership that benefits us all.’’ JPC chief negotiator Doug Wood issued the following statement: ‘‘T ...

The Business of Commercials!! 231 26 and each unit thereafter, add per unit: $2.76 Lineup of cities including one or more ‘‘maj ...

232 !!Chapter 13 Paragraph 13: Network program commercials 1 week’s use: Actor, announcer, solo, duo: $422.15 Group singers: $31 ...

The Business of Commercials!! 233 Paragraph 17: Single-market commercials Actor, announcer only (covers first 13-week cycle) (60 ...

234 !!Chapter 13 Tags, 51&: $40.45 Paragraph 24: Auditions A. Auditions in excess of 1 hour—paid in half-hour units: $26.85 ...

The Business of Commercials!! 235 City. Local offices handle all work within their jurisdiction but are gov- erned by the rules ...

236 !!Chapter 13 The American Society of Composers, Authors and Publishers (ASCAP) The following is a quotation from the ASCAP w ...

The Business of Commercials!! 237 has to be edited to 30 seconds), changing lyrics, and changing arrange- ments are some of the ...

238 !!Chapter 13 agencies on a regional basis are your best bet—but it’s the same as any other business—what comes first, the ch ...

The Business of Commercials!! 239 Russo: Usually, you have to know the landscape of the job. If the creative assignment is somet ...

240 !!Chapter 13 plagiarism. What do you do to protect yourself from that responsibility? Russo: Basically, what you have to do ...

The Business of Commercials!! 241 MZ: Are there any words of advice that you would like to give to people who would like to mana ...

242 !!Chapter 13 Russo: My best advice is to follow your heart. However you feel and whatever makes your soul want to be involve ...

14 Conclusion Popular music reflects contemporary culture, as does most advertising. Composing for commercials is not necessaril ...

244 !!Chapter 14 be used only to implement the mechanics of composing to film, analyzing the film, and the placement of music, c ...

Index Note: Italic page numbers refer to illustrations. accents, regional, 32 The Accidental Husband, 181 accordion, 37 account ...

246 !!Index basses.Seebass voices; double basses; electric instruments; fretless basses; synthesized instruments bass flutes, 13 ...

Index !! 247 compositional techniques: commercials and, 21–22, 75–82; mistakes in, 38– 40, 71–75; orchestration and, vii, 89; un ...