Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

MICHAEL ZAGER WRITING MUSIC FOR TELEVISION AND RADIO COMMERCIALS (AND MORE) C D^ In clude d A MANUAL FOR COMPOSERS AND STUDENTS ...

WRITING MUSIC FOR TELEVISION AND RADIO COMMERCIALS (and More) A Manual for Composers and Students 2nd Edition Michael Zager The ...

SCARECROW PRESS, INC. Published in the United States of America by Scarecrow Press, Inc. A wholly owned subsidiary of The Rowman ...

To my wife, Jane; our children, Jonathan, Allison, Stephen, and Nicholas; our grandchildren, Jack and Lily; and my mother, Franc ...

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Contents Preface vii Acknowledgments ix Introduction xi 1 Advertising Agency and Process Structure 1 2 Composing for Television ...

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Preface This second edition ofWriting Music for Television and Radio Commercials (and More)is intended to be an overview of the ...

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Acknowledgments Without the mentoring, teaching, and friendship of David Tcimpidis of the Mannes College of Music, a division of ...

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Introduction A study by theHarvard Business Reviewconcluded that people remember 20 percent of what they hear and 30 percent of ...

xii!!Introduction Music can evoke any mood imaginable. The composer’s choice of instruments, harmonic structure, compositional s ...

1 Advertising Agency and Process Structure Developing Commercials for Television The creative people (referred to as the ‘‘creat ...

2 !!Chapter 1 In general, after months of market research, clients provide advertising agencies with a list (referred to as a ‘‘ ...

Advertising Agency and Process Structure!! 3 Timing Spot begins to air on November 19. (Tapes due to accounts beginning on Octob ...

4 !!Chapter 1 ambitious women who have careers in business, denoting that they are generally intelligent and educated people. Ps ...

Advertising Agency and Process Structure!! 5 Sociographics Sociographicsis the study of a consumer’s social status, such as cons ...

6 !!Chapter 1 tial descriptive information, are also included. The ‘‘story’’ of the commer- cial is displayed. Ananimaticis a ‘‘ ...

Advertising Agency and Process Structure!! 7 States. Therefore, most of the commercials are aired in the applicable regions. Tes ...