Virtual Typography

Featured contributors 8vo Chermayeff & Geismar John Maeda Eugen Gomringer April Greiman Pentagram Design Josua Reichert Rese ...

01 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 1001-184 01212.indd 1 12/19/08 2:40:34 PM12/19/08 ...

Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 2001-184 01212.indd 2 12/19/08 2:40:34 PM12/19/08 2: ...

A) 2 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 3001-184 01212.indd 3 12/19/08 2:40:34 PM12/19/ ...

i Job:01212 Title: Basics typography (AVA) 2nd Proof Page: 001-184 01212_C1.indd 4001-184 01212_C1.indd 4 1/16/09 11:24:35 AM1/1 ...

4— The digital revolution Swiss Punk and the Pacifi c Wave New trends in Europe Technology and beyond The ‘cult of the scratchy’ ...

2. 2 ii Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 6001-184 01212.indd 6 12/19/08 2:49:09 PM12/ ...

5. 5 A) 6 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 7001-184 01212.indd 7 12/19/08 2:49:12 PM1 ...

iii Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 8001-184 01212.indd 8 12/19/08 2:42:38 PM12/19/0 ...

A) 8 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 9001-184 01212.indd 9 12/19/08 2:42:38 PM12/19/ ...

iii Job:01212 Title: Basics typography (AVA) 2nd Proof Page: 001-184 01212_C1.indd 10001-184 01212_C1.indd 10 1/16/09 11:25:28 A ...

A) 0 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 11001-184 01212.indd 11 12/19/08 2:42:38 PM12/1 ...

Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 12001-184 01212.indd 12 12/19/08 2:42:38 PM12/19/08 ...

A) 2 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 13001-184 01212.indd 13 12/19/08 2:42:41 PM12/1 ...

1 Job:01212 Title: Basics typography (AVA) 2nd Proof Page: 001-184 01212_C1.indd 14001-184 01212_C1.indd 14 1/16/09 11:26:30 ...

Job:01212 Title: Basics typography (AVA) 2nd Proof Page: A) 4 001-184 01212_C1.indd 15001-184 01212_C1.indd 15 1/16/09 11:27:13 ...

1 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 16001-184 01212.indd 16 12/19/08 2:42:44 PM12/ ...

A) 6 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 17001-184 01212.indd 17 12/19/08 2:42:44 PM12/1 ...

1 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 18001-184 01212.indd 18 12/19/08 2:42:45 PM12/ ...

A) 8 Job:01212 Title: Basics typography (AVA) 1st Proof Page: 001-184 01212.indd 19001-184 01212.indd 19 12/19/08 2:42:49 PM12/1 ...