Strategic Marketing: Planning and Control, Third Edition

244 Strategic Marketing: Planning and Control functions would have a role to play in delivering this. Corporate strategy can be ...

2 Corporate objectives and strategy: Collective goals and strategy define the ‘benchmarks’ for success, and ways of achieving su ...

can be removed if characteristics common to strategic plans and tactical plans can be identified. ● Strategic marketing: Takes a ...

However, the truly successful plan goes further than the simple process of planning. It is a vehicle to communicate, motivate an ...

even the most charitable of marketing managers would view this statement as naive and unlikely to be fully achieved. If mangers ...

● Analytical dimension: Analytical tools, techniques and models are important, as they provide a framework to tackle issues and ...

and presentation), marketing plans perform a common function and have common components. Indeed, McDonald (1999) views marketing ...

The strategic marketing plan 251 Regardless of precedent and planning formats, strategic plans tend to have common elements. Mar ...

Planning allows organisations to adapt to a changing business environ- ment and provides a framework for resource allocation. Ad ...

Part 3 Strategic Implementation ...

■ Implementation ■ Control Part 3 examines issues relating to implementation and control. Any stra- tegic activity must address ...

CHAPTER 13 Strategic implementation ...

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■ Implementation: stressing the importance A key maxim in business is: never acquire a business you do not under- stand how to r ...

258 Strategic Marketing: Planning and Control appropriateness of the strategy and the effectiveness of execution skills thus est ...

Strategic implementation 259 Illustrative Example 13.1 Kall Kwik: implementing a national marketing strategy Kall Kwik operates ...

Depending on circumstances, the leader will emphasis task, group or individual needs. Leaders need to adopt an appropriate style ...

backgrounds can promote ownership of projects, identify operational problems in advance and enhance overall quality. ● Resources ...

The development of strategy is an on-going activity. During and after the implementation phase, management should review and ada ...

Primarily, the concern is with the level of change associated with the implementation. The greater the change, the greater the m ...