Strategic Marketing: Planning and Control, Third Edition

company has taken to do this, the financial implications of such actions and provide an outline of your recommendations for the ...

Aaker, 6, 125, 144, 173, 195, 196, 252 ACORN, 65 Acquisition and merger, 233 Adair, 259 Adidas, 33, 207 Adolph Hitler, 114 Aguil ...

Burger King, 201 Burnside, 96 Business definition, 4 Business ethics, 134 Buttle, 297 Buying process, 56, 78 Bypass attack, 163 ...

loyalty, 295, 297 misunderstandings, 297 recovery, 320 relationships, 300 retaining customers, 296 rewarding, 320 strategy vs. o ...

Hand et al., 299 Hard measures of innovation, 97 Harley Davidson, 190 Hartley, 111 Heinz, 189, 201, 203 Hooley et al., 90, 93, 9 ...

Lorraine Chase, 194 Lotus, 29 Lucozade, 190, 207 Lufthansa, 30 Makridakis and Wheelwright, 117, 124 Management by exception, 278 ...

Orientation, 10 market, 11 marketing, 10 product, 10 sales, 11 Out-bound logistics, 159 Overhaul strategy, 263 Overkill, 264 Pan ...

Reference groups, 52 Reichheld and Sasser, 237 Relationship marketing, 231, 235 drivers, 238 retention, 238 value, 238 Resource ...

and execution, 258 basic model, 5 defensive, 162 exit, 174 formulation, 151 generic, 6 growth, 173 hybrid, 155 inappropriate, 25 ...