Core Concepts of Marketing
EXTERNALFACTORSTHATAFFECTPLANNING 111 ConsumerBuyingPower A consumer'sbuyingpowerrepresentshislherabilitytomakepurchases.Theecon ...
112 CHAPTER 5 EXTERNAL CONSIDERATIONSINMARKETING Despitelowunemploymentlevelsandrisingwages,theaverageAmer- icanhousehold'sspend ...
EXTERNALFACTORSTHATAFFECTPLANNING 113 ward.Consequently, consumersareunableorreluctanttopurchaseproducts, particularly big-ticke ...
114 CHAPTER 5 EXTERNALCONSIDERATIONSINMARKETING computermarket,lostpositioninthelate1970stoseveralsmallercompaniesthatwerefirst ...
EXTERNALFACTORSTHATAFFECTPLANNING 115 Howaboutunderwearthatknowsyourglucoselevelisrisingandautomaticallyinjects youwithinsulino ...
116 CHAPTER 5 EXTERNALCONSIDERATIONSINMARKETING Thedemiseofthetraditionalfamily.Marriedcouplesarea baremajorityofU.S. household ...
EXTERNALFACTORSTHATAFFECTPLANNING 117 closesecond.ThenumberofHispanicsintheUnitedStatesincreasedfrom 22 millionin 1990 to 35 mil ...
1 18 CHAPTER 5 EXTERNALCONSIDERATIONSINMARKETING GenerationX GenerationX,alsoknownasthe"babybusters"orthe"shadowgen- eration,"is ...
EXTERNALFACTORSTHATAFFEC-:PLANNING 119 sharingdepositaccounts,andsocialservicefunds.AU.S.customistoeatturkeyonThanks- givingDay. ...
120 CHAPTER 5 EXTERNALCONSIDERATIONSINMARKETING UnderstandingOtherCulturesAroundtheWorld Adjustingtoculturaldifferences isperhap ...
r=.XTERNALFACTORSTHATAFFECTPLANNING 121 industry, whereincreasinginterestin:Jsingcomputerstoconnect(e-mail,theWeb) is drivingint ...
THE WALL STREETJOURNAL. INPRACTICE Internalplanningprocessesinmar- ketingorganizationsfocusonan organization'sstrengthsandweak- ...
DISCUSSIONQUESTIONS 123 Summary Inthischapter,theimportanceOfunderstandingenvironmentalforceswasdiscussed.Marketingdeci- sionsar ...
124 CHAPTER 5 EXTERNALCONSIDERATIONSINMARKETING 4.Externalagenciescanprovidevaluablemarketingservicestomarketingorganizations.Un ...
REFERENCES 125 Salesofthesealternativebeveragesarestillgrowing,reachinga levelof$5.36billionin1999. Inthatsameyear,thesoftdrinki ...
CHAPTER6 MARKETING IN GLOBAL MARKETS LEARNINGOBJECTIVES Asyou readthroughthischapter,you shoulddevelopanunderstand- ingofthefoll ...
DEFININGINTERNATIONALMARKETING 127 Onething'sforsure: theDellmodelisworkinginChina.Andas longasChina's PCmarketcontinuestogrow,D ...
128 CHAPTER 6 MARKETINGINGLOBALMARKETS strategiesacross markets.Thus, howinternationalmarketingisdefinedandinterpreted dependson ...
REASONSFORENTERINGINTERNATIONALMARKETS 129 Adopting thisglobalstrategyprovidesa competitiveadvantageincostandeffectiveness. In c ...
130 CHAPTER 6 MARKETINGINGLOBALMARKETS Offerbyforeigndistributor Increasinggrowthrate Smoothingoutbusinesscycles Otherempirical ...
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