The New Typography

lm VERLAG DES BILDUNGSVERBANDES der Deuttchen Buchdrucker, Berlin SW 61, Drelbundatr. 5, erachelntdemnlchat: JAN TSCH ICHOLD Leh ...

equality of provision; no longer the artist and the privileged sensibility, but the engineer and the ordinary citizen. If Tschic ...

absolutely typical as a theorist of modernism. The paradox in the argument lies in the wish for self-effacing, abstract form. A ...

THE NEW TYPOGRAPHY The New Typography- as a term, as a movement- is given some explana­ tion by Tschichold in the first half of ...

nection, one could make some observations that may help an understand­ ing of Tschichold and the present book. First, that in th ...

just-flexible boards of the case-binding were covered in fine-grain black cloth. The corners of the case were rounded. These fea ...

this point). Finally, one can notice that nowhere in this book or else where in his theory or practice did Tschichold give any s ...

Dl N (Deutsche lndustrie-Normen) standards for office-work and printing would seem to have been Walter Porstmann. from whose wri ...

cerning all the other aspects of typography, it does seem that his attitudes to letterforms, and to typefaces in particular, wer ...

printer (the "Buchdruckwerkstatte GmbH") was simply the printing office of the Bildungsverband.3^7 The typeface used was an "Akz ...

of means, consistency, speed of action, greater comprehensibility, and (perhaps implicitly) abolition of hiera rchy. It is part ...

heading (reproduced here on p. 124) would have given any correspondent the theoretical justification, complete with reference to ...

"We today have recognized photography as an essential typographic tool of the present. We find its addition to the means of typo ...

also have been encouraged by the change of attitudes that New Typography brought about. This meant a disruption of "classical" i ...

AFTER DIE NEUE TYPOGRAPHIE The publication of the book came at a moment when the New Typography movement was consolidating, afte ...

interesting contrast with Die neue Typographie. A work of theory, rather than a practical manual, its discussion is consistently ...

There would, for example, have been enough evidence of this "cultural bol­ shevism" within the pages of Die neue Typographie, if ...

the fa ctors that can be mentioned in Tschichold's turn to a traditional approach to typography. Another factor that has been me ...

DIE NEUE TYPOGRAPHIE IN ITS CONTEXT Tschichold was by this time speaking from vast experience, particularly as a book designer, ...

A fairly complete edition of Tschichold's writings has been published as Schriften 1925-7974 (2 vols.; Berlin: Brinkmann & B ...