The New Typography

ornaments [Hypnerotomachia Poliphili). The type that now came into use was "Antiqua" (roman). (The earlier use of a gothicized r ...

Aldus Manutius was the first to recognize that printed books had a charac­ ter of their own and were d1fferent from manuscnpts A ...

already is Baroque (Tilman Riemenschneider), so the types of the German Renaissance are really baroque. This can be seen in the ...

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The invention of lithography influenced the construction of typography: lithographers' strongly decorated lettering and ornament ...

and high-speed presses. all accelerated the decline. The tremendous power of these inventions gave contemporaries new opportunit ...

enthusiastically taken up - indeed, people were actually proud of this tin­ niness. Like the profiteers of our own postwar perio ...

efforts of these pioneers failed - although in many respects their ideas were right - because the true needs of the time could n ...

Bierbaum, made an important contribution here. Instead of the poor and backward-looking types of the late 19th century, true his ...

But as I pointed out above, books are no longer the only kind of printing. More and ever more important matter appears today in ...

CARL ERNST POESCHEL: Title-page of a type specimen. Black and orange. anything like the reproductive accuracy needed today and p ...

impersonal way of thinking was foreign to them. Exceptions. such as Lucian Bernhard's posters. only prove the rule. These artist ...

favour of pure design assures the emergence of a general, collective cul­ ture which will encompass all expressions of life-incl ...

THE NEW ART In order to fully understand the new typography. it will help to study the most recent developments in painting and ...

PAUL C�ZANNE: Landscape (Verlag der Photograph. Gesellschaft. Berlm-Charlottenburg 9) middle-class art copied the art of the feu ...

5EURAT: Girls posing [Verlag der Photograph. Gesellschaft. Berlm-Charlottenburg 9) PAUL 51GNAC: La Rochelle harbour [Verlag der ...

achieve new effects by the bright light illuminating its subjects. The dark, impure colours of the Middle Ages were replaced by ...

GINO SEVERINI: Restless dancer (Verlag der Photograph1schen Gesellschaft. Berlm�Charlottenburg 9) identical: the "subject" even ...

LYONEL FEININGER: Church (Verlag der Photograph. Gesellschaft. Berlm-Charlottenburg 9) views was given (Severini). Expressionism ...

Expressionists or the Cubists, or the Futurists, but by the generation which followed on after the war. Though the war was an in ...