The New Typography

expresses peace, solemnity and religion, and italic, on the contrary, expresses cheerfulness and joy. However, all the innumerab ...

times. and hence ugly: Unger was merely its mouthpiece in our field of typography. An art historian may prize the good qualities ...

minuscules, dates from the time of the emperor Charlemagne, about A.D. BOO: the so-called Carolingian minuscule. a written lette ...

•••s 1M •.e.aats �onnai§•e•• ... ,, ··-:-.,� .. �-----,..--.,.� ., � / e•�• / le I /denier �fi!I'F fn•.•rf .. -Ji· de re�l•e A ...

So there cannot be any change in orthography if it means abandoning the concept of capitals and lower case. We can go on using t ...

this we still f1nd truly childish. pseudo-constructive shapes. which are totally contradictory to the spirit of the New Typograp ...

is technical. Here we see the mixing-in of that "art" against which we are fight­ ing-an artificiality which neglects truth and ...

Wrong! It looks functional but when examined more closely we f1nd it is superficial and does not express the text In the m1ddle. ...

But no one will hold the New Typography responsible for all the mistakes made under its name. The value of the work of printers ...

Away with Scheme F! An ornamental scheme much loved m would-be contemporary typography. A square IS often found tnstead of the c ...

PHOTOGRAPHY AND TYPOGRAPHY The artistic value of photography has been argued about ever since it was invented. First it was the ...

woodcut, worshipped as an ideal by book craftsmen, is now obsolete and can no longer satisfy our demands for clarity and precisi ...

Whole-page photo-advertisement (without any additional lettering) from the French periodical Vogue. 1926. ...

contrast of plastic photographs against an area of dead white or colour. This effect could never have been achieved by drawing o ...

John Heartfield and the industrial advertisements designed by Max Burchartz. We show here a good example: the cover of a folder ...

solve this problem but could npt do so because they regarded all combina­ tions of type and photos as compromise. We today have ...

EL LISSITZKY 1924: Photogram (advertisement) here a completely opposite kind of material form does not support any sup­ position ...

... PAPER: INSULATED HIGH TENSION CABLES IGH IONISATION VOLTAGE OW DIHECTRIC LOSS NEDERLANDSCHE KABEL=FABRIEK DELFT <H OLLAND ...

types and the areas of black and red are superb and the whole is a com­ position of enchanting beauty. The two red rules show ho ...

NEW TYPOGRAPHY AND STANDARDIZATION The New Typography. in its concern to satisfy the needs of our own period and to make sure th ...