The New Typography

advance in regulating format sizes. Ostwald likewise proceeded from the Lichtenbergian principle of constant ratio but depended ...

!!1.0RMUNG VON DE M BALLAST DER MECHANISCHEN VORARBEIT PIET ZWART: Page of advertising leaflet. Format A6. Black and red on whit ...

Basis o ·· der k 0 n 0 m i e ist 1\11 ORMUNG I It PIET ZWART: Page from an advertising leaflet. Format A6. Black and red on whit ...

FOR THE MANUFACTURER: The number of uncut sh-eet sizes and roll-widths will be decreased. Manufacturing will be cheapened. stora ...

Papierformate ani 476 Rei he Rei he Rei he Rei he Format- A B c 0 Bezeichnungsbeispiel Kluee Vorzugrelle o .. Format 210w297, Kl ...

feeling that here is a circumstance which will make our inner life poorer, more one-sided and less desirable. But when we look c ...

EXPLANATIONS (to DIN 476 page 2) BASIC PRINCIPLES FORMULA OF HALVING RANGES Each consecutive format evolves through doubling or ...

(Continuation of explanations t 9 Norm DIN 476) ORIGINAL FORMAT For the original format with sides x and y the same two equation ...

Papierformate nach DIN 4 7 6 DIN 198 Abmessungen der Formate oTlm AbreiBkalender, Blockt. • Adre8bUcher .. Amtsblatt. Akten , .. ...

(CONTINUATION of explanations to Norm DIN 476) PADS, INDEX CARDS, BOOKLETS With tear-off pads and duplicate-books, the pages det ...

PRINCIPAL TYPOGRAPHIC CATEGORIES ...

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THE TYPOGRAPHIC SYMBOL A good symbol is usually, but not always, the expression of a unified design for advertising and manufact ...

JOHANNES MOLZAHN: Type-symbol for the Wilhelm Heunert Soest Ironworks composing-room. rules. straight and curved. geometrical sh ...

represents, like the Heunert symbol, the client's profession with an ab­ straction of a window frame. Although it would be good ...

THE BUSINESS LETTERHEAD• A letterhead is one of the most important tasks for the jobbing printer and deserves the most careful a ...

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But the A4 format (21 Ox297 mm) should be used in all new work. It has the advantage of being the same size as nearly all new bu ...

J .. --2o--.. lhflnQd Klc-iDstmliB Geschiiftsbrief Format A 4 (210X 297) Erzeugnisse Firma Abbildungen DIN 676 H---^62 -- ------ ...

Geschiftsbrlef Format A 4 (210 X 297) Firma Fortsetzungsblatt (z .... e,tes Bl att und .... ei!ere Bl.3t!er) Seite 2 Diii 676 ...