Fruit and Vegetable Quality
164 FIGURE 9.3PCA: Product map for the first two principal components of apples. FIGURE 9.4PCA: Descriptors significantly correl ...
extent Fuji does as well. Fiesta is not thought to be sweet but is con- sidered unripe and acid/sour along with Braeburn, Aurora ...
two. For the rest of this chapter we will illustrate some of the tools and concepts we have been using to link consumers and foo ...
of variation inherent in sensory data. Translation can remove the effect of individual panelists who constantly under- or oversc ...
ples quite similarly. Overall there is no structure in the way that the con- sumer panels are positioned around each sample. It ...
shown in Figure 6. Most of the Danish consumers found Jonagold ap- ples to be crisp, although a few associated it with Boskoop. ...
EXPECTATION ANALYSIS—A TOOL TO IMPROVE QUALITY PERCEPTION AND INFLUENCE CHOICE Defining consumer perception of quality as matchi ...
sumer’s expectations. So it follows that if a consumer is well informed about the internal sensory characteristics of a product, ...
Packaging—Influence on Expectations Deliza (1996) also explored the way in which packaging may influ- ence the consumer’s expect ...
According to this model, there are two routes to processing cognitive persuasion: the central route and the peripheral route. A ...
CONCLUSIONS More and more emphasis is being placed on the consumer and the marketplace as companies invest more resources in thi ...
Bhanji, Z., Jaeger, S. R., Wakeling, I., De Smedt, V., and Gomez, C. 1997. Con- sumer perception of mealiness in dessert apples ...
Jaeger, S. R., Andani, Z., and MacFie, H. J. H. 1998. Consumers’ preferences for fresh and aged apples: a cross-cultural compari ...
Shepherd, R. and Sparks, P. 1994. Modelling food choice, in Measurement of Food Preferences,H. J. H. MacFie and D. M. H. Thomson ...
CHAPTER 10 Instrumental Data—Consumer Acceptance BERNHARD BRÜCKNER HELGA AUERSWALD INTRODUCTION TECHNICAL progress has accelerat ...
To answer this question we conducted a consumer survey in Berlin (Florkowski et al., 1996a,b). Several questions concerned the r ...
180 Place and Person of Perception Methods to Assess By Producer/ At Retail At Acceptance Analytic Labeled Categories First Buye ...
mental aspects are very important and are integrated by the consumer to form a purchase decision, but are not able to be measure ...
expectations and attitudes, selection process (preferences, habit), in- dividual preparation (chewing, saliva), attention, perce ...
discussed before the common background of information theory (Nor- wich, 1991). Determination of the intensity of the human sens ...
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