Fruit and Vegetable Quality

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SECTION FOUR AN INTEGRATED VIEW CONTEXT The marketplace is complex and problems cross disciplinary lines and perspectives. Acad ...

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CHAPTER 12 Economics of Quality WOJCIECH J. FLORKOWSKI A CONSENSUS about what is quality seems elusive. The lack of a uni- versa ...

ing, and management. The complexity of measuring quality requires the development of a synthetic market description that is easi ...

the fresh produce sold at retail outlets. The type of marketing channel selected by growers before planting influences farms’ re ...

teristics included in the description reflect only the view of the initiat- ing party, some economically important attributes ma ...

synonymous with produce quality and quality becomes an instrument of marketing strategies aimed at consumers. A recent study (Bl ...

of resources spent on similar projects although attitudes change, and fi- nancing research from public funds becomes an issue in ...

titioners have to reevaluate outcomes in response to the steady flow of information not captured by a model using their market k ...

imization framework permit the calculation of the marginal rate of sub- stitution between expenditures and the volume of an attr ...

duce moving along the marketing chain, and other factors disrupt ob- servations and limit the available data. The functional for ...

clude the use and nonuse value justifying empirical CV studies. Con- sumer preference for fruit color is an illustration of enjo ...

mix of characteristics becomes available to consumers. Many CV stud- ies focus on how much consumers would be willing to pay abo ...

of paying a particular premium changes in response to the presence of an attribute. Marginal effects in ordered technique applic ...

ward fresh vegetables are not reflected in behavior and consumers pur- chased less vegetables than desired. In these examples, t ...

fresh produce. Lack of involvement in the purchase decision tends to weaken the predictive ability of econometric models and sev ...

environmental variables may continually shape attitudes and their in- tensity. For example, freshness was among the most desired ...

pineapple developed using tissue culture. The fruit, marketed under a recognized brand name, has been promoted as being sweeter ...

Market observations confirm that repeated negative experiences with the quality of purchased goods affect consumer purchase deci ...