The CEO Magazine EMEA – April 2018
theceomagazine.com | 39 for customers to think of us as a progressive brand,” Prince Mishaal says, adding that digital technolog ...
DPS advert Al-KHAT PACKAGING CO (SS) (2nd ad in feature) ...
DPS advert Al-KHAT PACKAGING CO (SS) (2nd ad in feature) ...
Full page advert UM MENA (SS) ...
theceomagazine.com | 43 an ability to work with minimal supervision and a faultless record of executing tasks are also must-have ...
achieved, but we have no doubt that as a brand we will continue to lead in this strategic initiative. We will be doubling the si ...
leading companies in terms of offering job opportunities to the Saudi youth, not only in terms of employment opportunities, but ...
The company exclusively uses hand slaughtering in strict accordance with halal principles. McDonald’s Saudi Arabia’s menu includ ...
theceomagazine.com | 47 BRAND NAME POWER It would be difficult to overstate the power of the McDonald’s brand name. Worldwide, i ...
to come Full page advert LEO BURNETT (SS) POWER HUMAN BEHAVIOUR TO TRANSFORM has the Targets Leo Burnett, Saudi Arabia, Riyadh A ...
theceomagazine.com | 49 (more than €345,000) through its annual charity campaign which benefited two organisations working with ...
50 | theceomagazine.com TOWARDS TOTAL SUSTAINABILITY McDonald’s has recently announced that all guest packaging across its inter ...
Full page advert FORSAN FOODS & CONSUMER PRODUCTS (SS) ...
52 | theceomagazine.com ...
theceomagazine.com | 53 At Umoe Restaurants AS, Sverre Helno is bringing Scandinavian-style leadership to iconic American establ ...
“Restaurants are like groceries, fashion or sport,” Sverre reasons. “Things move fast. If something is lacking, you need to impl ...
to come Full page advert DOLE FRESH CUTS INSPIRATION FOR A HEALTHIER, GREENER DIET All our salads are washed and ready to serve. ...
that damage the environment. There are plans for a standalone, solar-powered Burger King outlet. Other power-saving initiatives ...
process. We have joined forces with our partners and know a lot about each other’s role in the value chain. This means we have b ...
you’re doing. Quality of life is interlinked with food.” He has some thoughts about healthy food. “I think to some extent, ‘low ...
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