Outdoor ASIA - July 2018

37 August 2018 risk of their DOOH inventory becoming out-dated in a relatively short span of time? As DOOH advertising is fast a ...

38 August 2018 THINK DIGITAL ‘Technology assists with maximising the inventory use’ O OH businesses in general are somewhat cons ...

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40 August 2018 business. It is not to install a software tool. We have worked for several years now with Ströer in Germany and c ...

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44 August 2018 THINK DIGITAL ‘OOH has a vital role in smart city development’ W hat are the most distinctive patterns that you s ...

August 2018^45 THINK DIGITAL I do believe that the conventional formats will continue to exist. The economics still make it diff ...

46 August 2018 THINK DIGITAL The Shape of Things To Come T he first question is what is meant by a ‘smart city’. The answer is, ...

August 2018^47 THINK DIGITAL OOH & Smart Cities Advertisers are increasingly aware that smartphones aren’t well suited to br ...

48 August 2018 THINK DIGITAL street furniture will change the look and feel of the city. These infrastructures can provide immen ...

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50 August 2018 THINK DIGITAL ‘Locally specific content adds a level of context to the screens’ W hy is locally targeted content ...

August 2018^51 THINK DIGITAL What are the benefits of using HTML5 templates to create local messaging? We are actually seeing mo ...

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54 August 2018 THINK DIGITAL A s the FIFA World Cup Soccer mania gripped everyone, Adidas, the official partner of the World Cup ...

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56 August 2018 THINK DIGITAL B y 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environ ...