Adweek - 26.08.2019

AUGUST 26, 2019 HOW DOES OUR FIRST ANNUAL BEACON AWARD WINNER CHALLENGE THE STATUS QUO? THE REAL QUESTION IS, HOW DOESN’T SHE? B ...

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IN THIS ISSUE AUGUST 26, 2019 | VOL. LX NO. 20 TRENDING Why publishers upped their game with special interest magazines. TA L EN ...

An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel d ...

ADWEEK 5 ® | AUGUST 26, 2019 5 TRENDING GETTY IMAGES what influencers can bring in terms of content creation, said Zablow. It’s ...

L ike a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digit ...

ILLUSTRATION: GETTY IMAGES ADWEEK 7 ®| AUGUST 26, 2019 VOICE Designing Accessible Brand Websites DIVERSITY EFFORTS NEED TO INVOL ...

8 KEVIN SCANLON FOR ADWEEK AUGUST 26, 2019 | ADWEEK ® KNOW THAT DATA ISN’T ALWAYS RIGHT I won the Adweek Brand Genius Award for ...

COURTESY ULTA BEAUTY ADWEEK 9 ® |^ AUGUST 26, 2019 How are you taking media marketing to the next level for Ulta? I’m really exc ...

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WE WANTED TO BESTOW OUR FIRST BEACON AWARD, PRESENTED IN COLLABORATION WITH ADCOLOR, ON SOMEONE WHO BOTH INSPIRES OTHERS AND DEL ...

he camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social medi ...

13 former chief of ABC Studios, recalls that she was pitch- ing him ideas while starring in the massively popular dramedy, which ...

14 Eva Longoria Foundation Established in 2012 with several areas of focus: boosting STEM education for young Latinas and provid ...

15 departed) Jane, as an exaggerated version of herself, squeez- ing it into her schedule because, as Urman says, “When the comm ...

A TV buyer shares all but their identity in a diary, written exclusively for Adweek, revealing the top-secret negotiation proces ...

ADWEEK 17 ® | AUGUST 26, 2019 PREVIOUS PAGE: GETTY IMAGES Entry No. 1: Upfronts week postmortem The process of preparing for upf ...

Entry No. 3: ‘This is insane!’ Simply put, I’m very disappointed in my fellow media buyers. The marketplace is much higher than ...

19 out. So we’ll explain supply and demand, we’ll cover any nuances or trends we saw in the upfront and what that meant for thei ...