Thinking, Fast and Slow

Cognitive Ease Whenever you are conscious, and perhaps even when you are not, multiple computations are going on in your brain, ...

The various causes of ease or strain have interchangeable effects. When you are in a state of cognitive ease, you are probably i ...

again—you can identify them better than other words when they are shown very briefly or masked by noise, and you will be quicker ...

there were questions where no good answer came to mind, where all I had to go by was cognitive ease. If the answer felt familiar ...

If you care about being thought credible and intelligent, do not use complex language where simpler language will do. My Princet ...

experiments do not believe that people are stupid or infinitely gullible. What psychologists do believe is that all of us live m ...

If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 d ...

conducted in the student newspapers of the University of Michigan and of Michigan State University is one of my favorite experim ...

Zajonc offered an eloquent summary of hing icts program of research: The consequences of repeated exposures benefit the organism ...

was much too short for the actual solution to come to anyone’s mind. The first surprise is that people’s guesses are much more a ...

coherent triad appears to be mildly pleasurable in itself. The evidence that we have about good feelings, cognitive ease, and th ...

Norms, Surprises, and Causes The central characteristics and functions of System 1 and System 2 have now been introduced, with a ...

me after the lights went down. When the lights came up for the intermission, I saw that my neighbor was Jon. My wife and I comme ...

conjunction with it. Imagine yourself the observer at the restaurant. You were surprised by the first guest’s unusual reaction t ...

without specifying further, you understand that I mean a normal table. You know with certainty that its surface is approximately ...

like explanations of what happened in the market, but a statement that can explain two contradictory outcomes explains nothing a ...

sequence is altered. We are evidently ready from birth to have impressions of causality, which do not depend on reasoning about ...

situations that require statistical reasoning. Statistical thinking derives conclusions about individual cases from properties o ...

A Machine for Jumping to Conclusions The great comedian Danny Kaye had a line that has stayed with me since my adolescence. Spea ...

absence of an explicit context, System 1 generated a likely context on its own. We know that it is System 1 because you were not ...