The Four

decisions to move Nana home and enjoy her last days (that is, return a shitload of cash to investors). David Carey, CEO of Hears ...

their ecosystem. Disruptors that break open new markets are rare— lottery winners. In some traditional consumer goods industries ...

Kint, Jason. “Google and Facebook Devour the Ad and Data Pie. Scraps for Everyone Else.” Digital Content Next. We are seeing thi ...

time of traditional players. The result is that they are getting many times the brand exposure of their traditional competitors, ...

This is a good thing—new ventures are important for injecting new energy and ideas into the economy, and are a major source of w ...

I know people who have all the skills to build great businesses. But they’ll never do so, because they could never go to work on ...

then advertise to those people at that exact moment. Yet Google still has to hire thousands of attractive people with average IQ ...

entrepreneurs, as they are the engine of job growth and uniquely American in their optimism and willingness to take risks. That ...

Chapter 11 After the Horsemen In a democratic society the existence of large centers of private power is dangerous to the contin ...

This uber-productivity creates growth, but not necessarily prosperity. Giants of the industrial age, including General Motors an ...

was no artificial intelligence, and search took place at a snail’s pace, in libraries, through something called a card catalogue ...

It may be futile, or just wrong, to fight them or blanket-label these incredible firms as “bad.” I don’t know. However, I am cer ...

Acknowledgments I’m (really) glad this whole first book thing is done, but hoping we can keep the team together. My agent, Jim L ...

Illustration Credits Market Capitalization, as of April 25, 2017 Yahoo! Finance. https://finance.yahoo.com/ Return on Human Capi ...

Lindsey, Kelsey. “Why the Flash Sale Boom May Be Over—And What’s Next.” RetailDIVE. 2006–2016 Stock Price Growth Choudhury, Mawd ...

“Do you hear that? It might be the growing sounds of pocketbooks snapping shut and the chickens coming home.. .” AEIdeas, August ...

The March to a Billion Users Desjardins, Jeff. “Timeline: The March to a Billion Users [Chart].” Visual Capitalist. Digital Ad G ...

Notes Chapter 1: The Four Zaroban, Stefany. “US e-commerce sales grow 15.6% in 2016.” Digital Commerce February 17, 2017. ht ...

Ng, Alfred. “Facebook, Google top out most popular apps in 2016.” CNET. December 28, 2016. https://www.cnet.com/news/facebook- ...

“US Retail Sales, Q1 2016-Q4 2017 (trillions and % change vs. same quarter of prior year).” eMarketer. February 2017. http://d ...