The Four

Neither feature may seem important two decades later, but at the time, they were a revelation. They’ve gone a long way to creati ...

revenues 23 percent that year and—here’s the key part—lower cost to advertisers by 11 percent.^15 Whether you’re the New York Ti ...

Yahoo! Finance. Accessed in February 2016. https://finance.yahoo.com/ Minority Report The 2002 Tom Cruise film Minority Report i ...

“Average sentences for manslaughter and murder” “Fatal digoxin doses” “Could you kill someone in their sleep and no one would th ...

results, which juiced sales. When the Times uncovered this optimization, JCPenney promptly felt the wrath of God. The company wa ...

That’s Fit to Print”—says what the paper aspires to. Every day it renders judgment on what’s important, on what we should know. ...

I felt the Times’ content could, and should, be worth billions in the digital age. Working with two NYU Stern students with fina ...

Then, my plan was to stretch this strategy beyond the Times. I envisioned creating a consortium of newspaper owners—the Sulzberg ...

The seventh tallest building in America About.com 17 percent of the Boston Red Sox (wtf?) These assets were treated by the finan ...

The media also enjoyed beating up on the Times’ publisher and chairman, Arthur Sulzberger. One Reuters reporter, who was working ...

to vote for who will represent them on the board. Most shareholders we met with were fed up and felt the Times leadership had mi ...

outside the building. I once saw him at a conference in Germany, and it was like seeing a giraffe on the 6 subway line—it just d ...

It’s not fair to say that the Times wasn’t an innovator. It was, and it became a leading site, with arresting graphics, data fea ...

I remember one board meeting in particular. A Times reporter had been kidnapped in Afghanistan, and was later rescued by British ...

hermes.com could get more traffic. We committed one of the great missteps in modern business history. Overnight we took a luxury ...

than half of that the next day. A year later, the Times unloaded the content farm for $300 million, 25 percent less than what it ...

The European Commission has accused Google of unfair advantage over ad competitors.^26 With a 90 percent share of EU search, and ...

(such as the New York Times) until it was too late. Google only reinforced this with nice Summer of Love philosophical statement ...

totally convinced—in a classic high-tech industry mistake—that what was also luck, timing, and success was, in fact, genius. The ...

Chapter 6 Lie to Me STEALING IS A CORE COMPETENCE of high-growth tech firms. We don’t like to believe this, as entrepreneurs hol ...