The Four

mention the Justice Department doesn’t care about little companies until they get big. When history is written, by the winners, ...

was flowering during a period of relative peace, and American manufacturers just couldn’t compete. In particular, the important ...

patents, China now feels strong enough in IP that it now has seen the light and is becoming a vocal advocate of patent law. Perh ...

can choose from a wide variety of perspectives on any given story.”^6 A thousand flowers would bloom in the ether, she implied; ...

Information’s Price Tag The hacker credo “Information wants to be free” set the stage for the second golden age of the internet. ...

Facebook too has leveraged the tension between information’s ever-lower costs and its persistently high value. Its jujitsu move ...

It’s pretty clear where Amazon is headed: 1) Take over the retail and media sectors, globally; and 2) Replace the delivery of al ...

There are laws, and there are innovators. Good money is on the innovators. Uber not only evades the regulations traditionally ap ...

Chapter 7 Business and the Body IN THEIR BESTSELLING BOOKS, Ben Horowitz, Peter Thiel, Eric Schmidt, Salim Ismaiel, and others a ...

the business world, to lower margins. For most businesses, the consumer’s brain is the ultimate buzzkill and competitor. Lincoln ...

The heart is a vast market. Why? Because most of our actions, including purchases, are driven by emotion. It’s easier, and more ...

head. The digital age, with its transparency and innovation, has declared war on the heart. Search engines and user reviews are ...

With appeals to the heart increasingly difficult, brands that appeal to the genitals are thriving. These organs drive desire and ...

proposition, but in reverse, by providing consumers with the tools of that communication. It knows that if its products work as ...

respectively, rule offline and online retail. And it certainly doesn’t hurt that when Google reaches into our pockets, it’s most ...

consider very close friends—as the joke goes, people who will help you move a body (6 people), and the number of people we can w ...

Apple’s marketing and promotion have never been traditionally sexy. The message is not that owning an Apple product will make yo ...

Woz’s brilliant architecture and his own elegant design. But no corporation was going to buy his computers when they could buy i ...

as competition, even asserting that they wanted them to survive—the same way a reticulated python feels bad for the cute little ...

Chapter 8 The T Algorithm AT SOME POINT, there will be a Fifth Horseman, a company that combines a market valuation of one trill ...