The Four

We then moved to an era of product, especially in the automobile and appliance industries, largely fostered by the innovation th ...

Nearly every product in the world, even products and services that appear to have been commoditized, have forged new dimensions ...

better for the prices Apple charges. I would argue Amazon could charge as much for its products as do its brick-and-mortar compe ...

renaissance, and is the first factor in the T Algorithm. If you don’t have a product that is truly differentiated, you have to r ...

Amazon regularly buys that number one spot, because it has the money to do so. And Amazon can afford this at a scale that no one ...

be a horseman, your product needs to get a passport—that is, go global —before the kid starts kindergarten (five years old or le ...

4. Likability The world of commerce is regulated. Government, independent watchdog groups, and the media play a large role in a ...

blonde, future Vogue photo feature. It’s no accident Google sent Ms. Mayer to Senate hearings to opine regarding the slaughter o ...

5. Vertical Integration The fifth factor in the T Algorithm is the ability to control the consumer experience, at purchase, thro ...

The Four Horsemen are vertical. Few brands have been able to maintain an aspirational positioning without controlling a large po ...

it—they didn’t aspire to the same products and services. Social targeting was a failure. The new marketing is behavioral targeti ...

The CEOs at events like DLD can’t respond to my claims because if they do the markets might listen and the consequences could be ...

Google controls a massive amount of behavioral data. However, the individual identities of users have to be anonymized and, to t ...

an immense number of A/B test emails to see what works best, while Google knows, before anybody else, what you are intending to ...

cadets stand and look around, they are astonished to discover that everyone has accomplished those things. The same is true for ...

In addition, two-thirds of the world’s GDP growth over the next fifty years will occur in cities. Cities will not only attract t ...

Chapter 9 The Fifth Horseman? LET’S NOW APPLY OUR CHECKLIST of horseman traits to a number of emerging companies that have the p ...

with a college dropout at the helm. Nor can we presume the next horseman will arise in the United States—although it will certai ...

itself collects only a fraction of that in revenue—$15 billion in fiscal year 2016. Alibaba Group, FY16-Q3 for the Period Ending ...

the company has reshaped the retail landscape in China, turning an obscure tradition known as “Singles’ Day” (November 11, or “1 ...