The Four

The short answer is no. There is a rebel force of innovative retailers out there who are fighting the empire: Sephora, Home Depo ...

Chapter 3 Apple IN DECEMBER 2015, in San Bernardino, California, a twenty-eight-year- old health inspector and his wife attend a ...

Pew surveyed the U.S. public on the issue and found it mostly split. However, there was a huge skew between cohorts. In sum, you ...

Apple, by creating a new IOS that allowed the FBI to open the phone with brute force, would create a back door that could not be ...

iPhone, became the conduit for his worship, elevated above other material items or technologies. We thus have, in essence, fetis ...

appearance on Ed Sullivan just months after the Kennedy assassination: it was a bright light in the darkness that signaled hope ...

Closer to God Apple has always found inspiration from others (Latin for stealing ideas). The sector that has inspired Apple’s mo ...

Sumra, Husain. “Apple Captured 79% of Global Smartphone Profits in 2016.” MacRumors. Historically, the masses haven’t had access ...

the twentieth century, came within reach of hundreds of millions, even billions, of people. In the eighteenth century, the Frenc ...

The list of the four hundred wealthiest people on the planet, minus inherited wealth and finance, includes more people from luxu ...

In the 1980s, the company declined. Machines running Microsoft Windows with Intel chips were faster and cheaper and began to win ...

past.^17 The future would be about stuff, from music to phones, powered by computers. The customer could carry these branded pro ...

artisanship, vertical integration, global reach, and a premium price. Let’s dig into each of these more deeply. An Iconic Found ...

upsides to a public figure passing away—it inoculates them from foolish acts that destroy their reputation and, worse, aging. We ...

experience of living with a great work of craftsmanship is irreplaceable. Apple’s language of luxury is simplicity, the ultimate ...

Many point to Drexler as “The Merchant Prince.” However, his impact on business was greater than that. Drexler recognized that w ...

Gap Inc., Form 10-K for the Period Ending January 31, 1998 (filed March 13, 1998), from Gap, Inc. website. Gap Inc., Form 10-K f ...

brand. Apple’s stores sell nearly $5,000 per square foot. Number 2 is a convenience store, which lags by 50 percent.^32 It wasn’ ...

billions in earnings from the sale of these products follow their own circuitous routes back to a network of tax havens, includi ...

This may all be true. And people cite similar reasoning when they pay rich premiums for Mercedes or Bentley. Luxury products hav ...