Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

2 CREATE THE STORY twenty-five, and it didn’t matter to him. Understanding this one fact will help you unlock the secret behind ...

3 SSSSCENE 1CCCEEENNNEEE 111 Plan in Analog Marketing is really theater. It‘s like staging a performance. JOHN SCULLEY S teve J ...

4 CREATE THE STORY third of that time should be dedicated to building the slides, says Duarte.^2 The first twenty-seven hours ar ...

PLAN IN ANALOG 5 designing the slides was easy. Remember, it’s the story, not the slides, that will capture the imagination of y ...

6 CREATE THE STORY The Story Takes Center Stage In Beyond Bullet Points, Cliff Atkinson stresses, “The single most important thi ...

PLAN IN ANALOG 7 phone!”^5 That’s a headline. Headlines grab the attention of your audience and give people a reason to listen. ...

8 CREATE THE STORY thing and is used to designate another for purposes of compar- ison—is a persuasive tool in the best marketin ...

PLAN IN ANALOG 9 Jobs pointed out that many people say iTunes is their favorite application for Windows. “It’s like giving a gla ...

10 CREATE THE STORY PAR T NER S Jobs shares the stage with key partners as well as his products. In September 2005, Jobs announc ...

PLAN IN ANALOG 11 on a product. Jobs is also fond of showing Apple’s most recent television ads. He does so in nearly every majo ...

12 CREATE THE STORY most memorable part of the presentation, and the East Coast editors loved it. FLIP CHARTS, PROPS, AND SHOW-A ...

PLAN IN ANALOG 13 returned to Apple in 1996, taking over for ousted Gil Amelio, he found a company with more than forty differen ...

14 CREATE THE STORY DIRECTOR’S NOTES  Start planning before you open the presentation soft- ware. Sketch ideas on paper or whit ...

15 SSSSCENE 2CCCEEENNNEEE 222 Answer the One Question That Matters Most You’ve got to start with the customer experience and wor ...

16 CREATE THE STORY lower performance and harder to use... and these things are uuugly! So, let me tell you about iMac.^1 After ...

ANSWER THE ONE QUESTION THAT MATTERS MOST 17 to convince the audience that the switch was the right thing to do. His presentatio ...

18 CREATE THE STORY In the summer of 2006, Intel released a processor branded Core 2 Duo. The “duo” stood for dual-core, meaning ...

ANSWER THE ONE QUESTION THAT MATTERS MOST 19 try it again. This time, the salesperson will do a stellar Steve Jobs impression. S ...

20 CREATE THE STORY minimizing risk.” I was dumbfounded and suggested he take a page from the Steve Jobs playbook, eliminating a ...

ANSWER THE ONE QUESTION THAT MATTERS MOST 21 Your listeners are asking themselves, “Why should I care?” If your product will hel ...