Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

142 DELIVER THE EXPERIENCE I’m always looking for communicators who, like Jobs, push the envelope and create exciting ways to en ...

STAGE YOUR PRESENTATION WITH PROPS 143 exchange elicited a huge laugh. Jobs had literally crank-called a Starbucks as part of th ...

14 4 DELIVER THE EXPERIENCE teenage effects.”^10 Jobs snapped more photographs of himself as the software distorted his face int ...

STAGE YOUR PRESENTATION WITH PROPS 145 demo. He told the audience that what he really wanted to show off was Safari’s speed comp ...

14 6 DELIVER THE EXPERIENCE GarageBand? GarageBand is a major new pro music tool. But it’s for everyone. I’m not a musician, so ...

STAGE YOUR PRESENTATION WITH PROPS 147 OS X would run efficiently on Intel chips. Having some fun with the audience, he said tha ...

14 8 DELIVER THE EXPERIENCE in that the system is running on new Intel processors. “Let’s have a look,” Jobs says as he walks to ...

STAGE YOUR PRESENTATION WITH PROPS 149 The launch of the iPhone in 2007 also provided Jobs with a memorable prop. He showed the ...

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151 SSSSCENE 13CCCEEENNNEEE 111333 Reveal a “Holy Shit” Moment People will forget what you said, people will forget what you did ...

152 DELIVER THE EXPERIENCE When Jobs slipped the computer out of the envelope, you could hear the gasps in the room. You knew mo ...

REVEAL A “HOLY SHIT” MOMENT 153 computer industry in the eighties. A computer with a mouse and graphical user interface was a ma ...

154 DELIVER THE EXPERIENCE YouTube video clip from that portion of the announcement has been viewed half a million times. Jobs h ...

REVEAL A “HOLY SHIT” MOMENT 155 was simple and consistent in presentations, press releases, and the Apple website. However, it r ...

156 DELIVER THE EXPERIENCE simply announcing that news via a press release as most CEOs would do, Jobs created an experience out ...

REVEAL A “HOLY SHIT” MOMENT 157 hope that after two and a half years, we’ve been able to prove to our shareholders at Pixar that ...

158 DELIVER THE EXPERIENCE TABLE 13.1 EXCERPT FROM JOBS’S MACWORLD 2007 PRESENTATION STEVE’S WORDS STEVE’S SLIDES “This is a day ...

REVEAL A “HOLY SHIT” MOMENT 159 me tell you more about it.” Not very memorable, is it? By con- trast, the actual introduction wh ...

160 DELIVER THE EXPERIENCE swordsman in Raiders of the Lost Ark, the opening scene of Jaws, or E.T. asking to phone home. In the ...

161 IINTERMISSION 2IINNNTTTEEERRRMMMIIISSSSSSIIIOOONNN 222 Schiller Learns from the Best P hil Schiller had some mighty big shoe ...