Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

42 CREATE THE STORY World did not create the headline themselves. Apple provided it in its press release, and Steve Jobs reinfor ...

CREATE TWITTERLIKE HEADLINES 43 captured the imagination of the computer industry in 1998 and was one of the most influential c ...

44 CREATE THE STORY New iPod Player Puts ‘1,000 Songs in Your Pocket.’ ”^12 Apple’s headline was memorable because it meets thre ...

CREATE TWITTERLIKE HEADLINES 45 PowerPoint software designed for Macs. While the actual num- bers of presentations conducted on ...

46 CREATE THE STORY are familiar with both formats prefer to work in the more ele- gant Keynote system, those same designers wil ...

CREATE TWITTERLIKE HEADLINES 47 presentations, that headline was enough to pique their interest and give the software a try. Jo ...

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49 SSSSCENE 5CCCEEENNNEEE 555 Draw a Road Map Today we are introducing three revolutionary products. STEVE JOBS, REVEALING THE ...

50 CREATE THE STORY Jobs draws a verbal road map for his audience, a preview of coming attractions. Typically these road maps ar ...

DRAW A ROAD MAP 51 It is well established that we can hold only small amounts of information in short-term, or “active,” memory. ...

52 CREATE THE STORY commands three rifle teams in a squad; a captain has three pla- toons; and so on. If the marines were kind e ...

DRAW A ROAD MAP 53 bigger. And that’s the transition from OS 9 to OS X that we just finished a few years ago. This was a brain t ...

54 CREATE THE STORY Journalists are trained to distill complex ideas into specific points, or takeaways. Read USA Today, America ...

DRAW A ROAD MAP 55 3G networking—faster networking. Second, enterprise support. Third, third-party application support. And four ...

56 CREATE THE STORY The groups of three just kept coming. Here are a few examples from his keynote:  ”I want to spend time with ...

DRAW A ROAD MAP 57  ”We’re on track to deliver the best version of Windows ever. We’re putting in all the right ingredients—sim ...

58 CREATE THE STORY Ted Sorensen, John F. Kennedy’s speechwriter, believed that speeches should be written for the ear and not f ...

DRAW A ROAD MAP 59 Every time Jobs announced a numeral, his slide contained just one image—the number itself (1, 2, 3, and 4). W ...

60 CREATE THE STORY Jobs not only breaks up his presentations into groups but also describes features in lists of three or four ...

DRAW A ROAD MAP 61 REPORTER: Carmine, tell us more about this book. CARMINE: The Presentation Secrets of Steve Jobsreveals, for ...