Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

62 CREATE THE STORY As you can tell in this example, providing a road map of three parts creates an outline for a short intervie ...

63 SSSSCENE 6CCCEEENNNEEE 666 Introduce the Antagonist Will Big Blue dominate the entire computer industry? Was George Orwell ri ...

64 CREATE THE STORY a somber announcer saying, “On January 24, Apple Computer will introduce Macintosh and you’ll see why 1984 w ...

INTRODUCE THE ANTAGONIST 65 TABLE 6.1 JOBS’S iPHONE KEYNOTE PRESENTATION STEVE’S WORDS STEVE’S SLIDES ”The most advanced phones ...

66 CREATE THE STORY TABLE 6.1 JOBS’S iPHONE KEYNOTE PRESENTATION (continued) STEVE’S WORDS STEVE’S SLIDES buttons that are fixed ...

INTRODUCE THE ANTAGONIST 67 Make note of how Jobs asks rhetorical questions to advance the story. “Why do we need a revolutionar ...

68 CREATE THE STORY a persuasive story. Explanations of new products or services require context, a relevance to a problem in yo ...

INTRODUCE THE ANTAGONIST 69 man saw a saber-toothed tiger, he asked himself, “Will it eat me?” and not “How many teeth does it h ...

70 CREATE THE STORY During one week in September, dozens of entrepreneurs pitch their start-ups to influential groups of media, ...

INTRODUCE THE ANTAGONIST 71 The Ultimate Elevator Pitch The problem need not take long to establish. Jobs generally takes just a ...

72 CREATE THE STORY to the environment, a love for Apple (Al Gore sits on Apple’s board), and an engaging presentation style. Al ...

INTRODUCE THE ANTAGONIST 73 carries him higher for about ten seconds. As he’s tracking the graph upward, he turns to the audienc ...

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75 SSSSCENE 7CCCEEENNNEEE 777 Reveal the Conquering Hero The only problem with Microsoft is they just have no taste. And I don’t ...

76 CREATE THE STORY dismisses the minicomputer as too small to do serious com- puting and therefore unimportant to their busines ...

REVEAL THE CONQUERING HERO 77 introduction of the iPod on October 23, 2001, demonstrates this subtle but important difference. I ...

78 CREATE THE STORY cents a song. We studied all these, and that’s where we want to be [points to “hard drive” category on slide ...

REVEAL THE CONQUERING HERO 79 In one early ad (Angel/Devil), the Mac character gives PC an iPhoto book. An “angel” and a “devil” ...

80 CREATE THE STORY Problem and Solution in Thirty Seconds With more than ten thousand applications available for the iPhone, th ...

REVEAL THE CONQUERING HERO 81 not buying a 2.4 GHz multicore processor. They are buying the experience the processor provides. U ...