Social Media Marketing_ 7 books - Charles Edwards

buttons as well, which will post a link to your Facebook, Twitter, and other accounts. Analyze insights. “Be a smart director,” ...

Chapter 3. Understand Your Audience The first step in planning for a great video to create is probably the identification of you ...

Who is your customer? The people you are trying to reach are another factor in determining whether YouTube blends into your plan ...

These are just a couple of things you need to know about your target company. For example, the more you learn, the more you will ...

Know what your audience wants Since you are dependent on your viewers and you want to attract them to be your potential clients ...

Know what your videos must contain As you create your video, always keep in mind your goal: to make profit. But even though what ...

Chapter 4. How to Produce a Great YouTube Video Now that you have a foundation built on your brand, purpose, difference and targ ...

of the story, in some way. Your first video tells the world who you are, why you’re doing what you’re doing and why they should ...

on your channel and follow through with that intention in each video; don’t make the viewer guess what you, your channel, or any ...

skills over the upcoming decade of public speaking and presenting. If you’re like me, you probably don’t have $10,000 to spend o ...

Practical Video Shooting Tips Choose a Great Setting for Your Videos! Your choice of setting will vary, depending on the theme o ...

Chapter 5. The Tools you Need Video content is taking over the Internet. More and more people are preferring to consume informat ...

Set-Up There are different ways to record a video for YouTube. The method would depend on the type of camera you have and the ki ...

Cameras In choosing a camera, you must first decide what kind of video content you’ll be doing. If you are doing mostly a talkin ...

Microphones Your videos must have clear sounds. Viewers may tolerate shaky camera shots, but they can’t stand poor audio. That’s ...

Lighting Lighting is important in creating high-quality videos. This is something that many creators take for granted. Lighting ...

Accessories Tripod – Unless you really intend to make shaky action videos, you must use a tripod to stabilize your shots. Telep ...

Best Tools with YouTube: Plenty of useful tools exists to use with YouTube, including video creation tools, video promotion tool ...

Chapter 6. How to Write a Great Title and Description Writing Great Title Your title is your chance to make a good first impress ...

In addition to having a great thumbnail image and several keywords, you also need to have a captivating title and a good descrip ...