Sales & Marketing Management

Summary In The Importance of Media planning, we have discussed how the media plan is the expression of the marketing strategy of ...

Celebrate!! TTThhhaaattt wwwaaasss aaa lllooonnnggg ooonnneee (^) SSSooo,,, rrreeelllaaaxxx aaannnddd llleeettt gggooo bbbeeefff ...

4. Pricing Philosophies& Approaches Introduction The pricing philosophy and approach of a company is closely linked to the c ...

Common business styles The company and the sales and marketing manager will choose an approach—a style of doing business that, i ...

Common Pricing Philosophies There are as many variations in pricing philosophies, as there are business styles and approaches to ...

Regular on-sale strategy With the regular on-sale strategy philosophy, the consumers are told that most days throughout the ye ...

Combinations and variations With the eight business styles (discussed above) and four common pricing philosophies, there are a h ...

These kinds of businesses will combine: Business style Brand name products, full range of quality, price, selection With a prici ...

Celebrate!! ...

5. Pricing Policy Introduction Pricing policy is a very visible and key part of a company's marketing strategy and a marketing p ...

Key components of a pricing policy After completing the detailed research and analysis (discussed previously), you will have rea ...

Instant customer recognition Nationally known and well-advertised products will often have instant customer recognition. You c ...

To handle a name brand or not Your business may decide to handle product lines that are not major nationally advertised brands ...

Product mix In many businesses, the product mix is a very important consideration. It is usually not a particular product or p ...

The point of the foregoing discussion is to emphasize how important the product mix is and how important suppliers of complement ...

Distribution structure Your awareness of the distribution structure of your supplier is important and a business should examin ...

You need to find products that will give the business areas of uniqueness or specialization. These types of products are likely ...

You want to get a sense of how tough the competition is and how much of your business's resources it may take to compete. Are t ...

The minimum standards can include requirements such as: Û Minimum dollar value of opening inventory order Û Maintaining annual p ...

How many levels of quality does a supplier offer within a product class? Will all levels of quality perform adequately? What is ...