The Marketing Book 5th Edition
202 The Marketing Book using, to a larger extent, marketing tools and techniques, while cluster 1 strategy is more ‘passive’. Lo ...
Quantitative methods in marketing 203 gated (for example, products, brands, character- istics, etc.). When the number of variabl ...
Results of cross-tabulation used as raw data Row and column scores plotted on a correspondence map Cumulative proportion explain ...
2 1.5 1 0.5 0 –0.5 –1 –1.5 –2 –2.5 –3 –2 –1.5 –1 –0.5 0.5 1 1.5 2 2.5 All, cashier, Senior clerk investment officer Counsellor D ...
206 The Marketing Book responsibility. Some middle grades also tend to consider it the responsibility of cashiers, investment of ...
Quantitative methods in marketing 207 Table 9.1 Main multivariate methods and their marketing applications Method Based on Marke ...
Residual (error) Y X YX=+ab a(intercept) b(regression coefficient) 1 unit ü ý þ ï ý ï ü þ 208 The Marketing Book By way of an in ...
B A C Education Gender Wage level Quantitative methods in marketing 209 Many variables can be added to a regres- sion analysis. ...
210 The Marketing Book When there are a number of factors affecting the variable we wish to model, a multiple regression can b ...
Quantitative methods in marketing 211 Table 9.4 Model, block and step data Chi-square df Significance Model 41.781 7 0.0000 Bloc ...
212 The Marketing Book This distribution can be modelled using a linear equation once it has been transformed. The model-bui ...
Quantitative methods in marketing 213 order to be able to predict the dependent variables. It splits the sample of observations ...
214 The Marketing Book Table 9.7 Regression, automatic interaction detection and discriminant analysis – a comparison Method Bas ...
Quantitative methods in marketing 215 A firm wanting to adopt a simulation model would have to take into account the market char ...
216 The Marketing Book 4 The fuzzy mathematical method is easier to perform than the traditional method, once the membership of ...
Quantitative methods in marketing 217 Table 9.8 Uses of simulation and fuzzy sets in marketing (the method, advantages, limitati ...
218 The Marketing Book classification ambiguity with each subset of partition: G(PF)= k i=1 W(EiF)G(EiF), where G(EiF) is th ...
Quantitative methods in marketing 219 characterized by a high level of decision urgency (e.g. buying and selling stocks) or comp ...
220 The Marketing Book decisions, the reason being the high cost incur- red in hiring sales clerks whose services are almost irr ...
Inputs Kohonen nodes Quantitative methods in marketing 221 solving problems in retailing institutions, where the model helps man ...
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